The Coffee Break Infographic Reveals Malaysia's Drinking Patterns
Elise Ying-Hei Ho — January 2, 2013 — Lifestyle
References: visual.ly
The Coffee Break infographic delves into the lives of Malaysians to see how they survive off the addictive caffeine beverage.
Addictive as it may be, it's quite surprising, at least to a coffee junkie, that over 81% of Malaysians prefer coffee over tea but less than 44% of them drink over three cups a day. One thing that can be agreed upon is that over 43% of Malaysians felt that they would become a total wreck having to go one week without the silky caffeine drink.
While these stunning statistics reveal a bit about the daily lives of Malaysians, it's interesting to compare one's own habits against a country to see where they fall on the scale.
Addictive as it may be, it's quite surprising, at least to a coffee junkie, that over 81% of Malaysians prefer coffee over tea but less than 44% of them drink over three cups a day. One thing that can be agreed upon is that over 43% of Malaysians felt that they would become a total wreck having to go one week without the silky caffeine drink.
While these stunning statistics reveal a bit about the daily lives of Malaysians, it's interesting to compare one's own habits against a country to see where they fall on the scale.
Trend Themes
1. Coffee Consumption Habits - Innovative coffee preparation methods could attract consistent consumers looking for unique experiences.
2. Caffeine Alternatives - Developing new caffeine-free beverages could tap into market segmentation and reach a wider audience.
3. Sustainability in Coffee Production - Innovations in sustainable coffee production are becoming increasingly important to appeal to conscious consumers and maintain the industry.
Industry Implications
1. Beverage Industry - The coffee industry can innovate packaging designs and launch new flavors to maintain the interest of existing consumers and draw in new ones.
2. Hospitality Industry - New and innovative coffee shops, cafes, and restaurants can differentiate themselves through their menus, atmosphere, and environmental commitments.
3. Agriculture Industry - Sustainable coffee farming practices can increase productivity, reduce costs, and appeal to a growing base of eco-conscious consumers.
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