Shunning prepackaged varieties, parents opt for homemade baby food
Implications - Looking to provide more complete nutrition for their children, parents are investing in kitchenware that allows for baby food to be made by hand. Negating store-bought as a less fresh and wholesome option, consumers are using the wares to decrease a dependency on prepackaged goods, while at the same time increasing time spent inside the home.
Trend Themes
1. DIY Infant Food Making - Parents are opting for homemade baby food as a more wholesome option to store-bought goods, investing in kitchenware that allows for making baby food by hand.
2. Efficient Infant Cuisine Makers - The market has seen an increasing demand for high-tech and multi-functional infant cuisine makers with features such as steamers, blenders, defrosters, and warmers.
3. Organic Infant-specific Caterers - There is a growing trend of parents seeking organic and locally sourced baby food caterers, such as Fresh Baby Bites, which delivers fresh and organic baby food to their doorsteps.
Industry Implications
1. Kitchenware Industry - The demand for specialized infant food making kitchenware that meets the growing demand of homemade baby food presents an opportunity for innovation in the kitchenware industry.
2. Food Catering Industry - The market for locally sourced organic baby food catering, such as Fresh Baby Bites, presents an opportunity for investment and growth in the food catering industry.
3. Health and Nutrition Industry - The trend of homemade and organic baby food making presents an opportunity for holistic health practitioners to introduce themselves to this market by offering advice and food preparation education.
5 Featured, 25 Examples:
270,906 Total Clicks
Date Range:
Jan 14 — Jan 14
Trending:
Average
Consumer Insight Topics:
