The ATLAS Socks Blanket Your Feet with Coffee
Alexander Lam — July 6, 2013 — Fashion
References: kickstarter & ohgizmo
Incorporating coffee into your socks, the ATLAS socks keep your feet fresh and perky. The caffeinated socks use carbonized coffee to remove odor from your feet. The carbon wicks away odors to keep your feet clean and classy. Just like a Brita filter, the socks remove impurities from your feet while you wear them.
The coffee-based dress socks work to give your feet a luxurious experience. Using a combination of cotton, recycled polyester and coffee, the socks work to actively wick away moisture and manage heat. In addition, the socks were designed to mold to how your feet move. As a result, the socks work like a second skin and move with your feet.
ATLAS socks are currently available on Kickstarter with both striped and solid patterns.
The coffee-based dress socks work to give your feet a luxurious experience. Using a combination of cotton, recycled polyester and coffee, the socks work to actively wick away moisture and manage heat. In addition, the socks were designed to mold to how your feet move. As a result, the socks work like a second skin and move with your feet.
ATLAS socks are currently available on Kickstarter with both striped and solid patterns.
Trend Themes
1. Caffeinated Socks - Incorporating coffee into socks for odor removal presents an opportunity for disruptive innovation in the textile industry.
2. Coffee-based Moisture Management - Developing socks that actively wick away moisture and manage heat using coffee as a component can revolutionize the activewear industry.
3. Customizable Fit Socks - Designing socks that mold to the movement of the feet can disrupt the traditional sock industry and enhance overall foot comfort.
Industry Implications
1. Textile Industry - Incorporating coffee into socks can create disruptive innovation opportunities in the textile industry, specifically in odor removal and enhanced comfort.
2. Activewear Industry - Using coffee as a component for moisture management in socks can bring disruptive innovation to the activewear industry, improving performance and comfort.
3. Sock Industry - Developing customizable fit socks that mold to the movement of the feet can disrupt the traditional sock industry and provide superior comfort to consumers.
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