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Picante Preference

A spicy twist on alcohol satisfies consumer demand for exotic flavor

Implications - Enhancing the drinking experience to be more multifaceted, brands and consumers are modifying beverages to highlight spicy flavors for an enhanced experience that satisfies a desire for exotic inspiration. Designed to be relaxing, but also exhilarating, the fiery flavor notes provide a sensory experience and marks a shift from traditional choices to consumers with more developed palates.
Trend Themes
1. Spice-infused Beverages - Adding spicy flavors to traditional beverages creates a multifaceted sensory drinking experience that satisfies consumer demand for exotic flavors.
2. Hybrid Flavors - Fusing unusual flavors, such as espresso and jalapeno, creates unique twist on traditional favorites.
3. Spice-inspired Products - Utilizing spicy ingredients, like Sriracha and root ginger, in unexpected products, like alcohol and juice, creates unique and daring taste experiences.
Industry Implications
1. Food & Beverage - Incorporating spicy and bold flavors into traditional products creates an alternative consumer experience of classic products.
2. Alcohol - Adding unexpected spicy twists to classic alcoholic drinks creates a new wave of flavorful options for consumers to explore and experiment with.
3. Juice - Using spicy ingredients, like root ginger, offers consumers new options in the non-alcoholic and thirst-quenching beverage market.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
238,006 Total Clicks
Date Range:
Jun 13 — Jul 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Fiery Hot Sauce Liqueurs
Fiery Hot Sauce Liqueurs
Add a Kick of Flavor to Your Vodka Collection with UV Sriracha Vodka
If you’re looking for a way to spice up your party alcohol collection, UV sriracha vodka will do the trick. This fiery flavor comes from Phillips Distilling Company and isn’t for people... MORE
Refreshing Ginger Juices
Refreshing Ginger Juices
This Spicy Drink is Made from Pressed Root Ginger Juice
UK-based company ‘James White’ is now producing a zesty new beverage made from pressed root ginger juice. While most ginger drinks use capiscum peppers to make them fierier and to give... MORE
Spicy Holiday-Themed Drinks
Spicy Holiday-Themed Drinks
Jagermeister Spice Fuses Cinnamon with Vanilla
The holiday season is approaching and holiday drinks are all the rage; amongst other flavors (namely Jack Daniel’s Winter Jack,) is the new Jagermeister Spice. Jagermeister Spice takes the... MORE
Spicy Fruit-Filled Cocktails
Spicy Fruit-Filled Cocktails
These Spicy Rhubarb Margaritas are Refreshing for Summer
This summer, try relaxing by the pool with a couple of spicy rhubarb margaritas instead of plain old cocktails.  This refreshingly delicious drink recipe is equal parts sweet and spicy... MORE
Tongue-Blazing Alcohol Flavors
Tongue-Blazing Alcohol Flavors
Give Your Drink a Touch of Zest with This Spicy Jalapeno Tequila
If you’re looking for a way to add an extra kick to your pre-drink festivities, mix your drinks with jalapeno tequila. While tequila is already a favorite alcohol choice for people looking for a... MORE
Hybrid Coffee-Jalapeno Eggnogs
Hybrid Coffee-Jalapeno Eggnogs
This Eggnog Recipe Adds a Spicy Twist to a Favorite Christmas
This eggnog recipe takes a quintessential Christmas drink and adds a twist with unusual flavors and a hit of spiciness. The Jalapeno Espresso Eggnog combines Jalapeno-flavored eggnog with Jalapeno... MORE

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