Questioning the idea of dress-up, the human face is used as a form of costume
Implications - The concept of disguise is to present oneself as something other than what they are, but the notion of realism in disguise is taking precedent in pop culture. This shift towards hyper-realistic dress-up develops a meta interpretation of self and asserts that humans find nothing scarier than the very humans they are transforming into.
Trend Themes
1. Hyper-realistic Costumes - The trend towards hyper-realistic dress-up is taking precedence in pop culture, creating disruptive innovation opportunities for costume manufacturers.
2. Customizable Masks - The development of customizable masks that mimic human faces create new opportunities for startups seeking to enter the costume industry.
3. Health Awareness Promotion - Promotion of health awareness through the use of Halloween masks allows for creative marketing solutions that address societal issues.
Industry Implications
1. Costume and Cosplay Industry - The trend towards hyper-realistic costumes creates disruptive innovation opportunities for costume manufacturers to develop new, high-quality costume designs.
2. 3D Printing - Customizable masks created with 3D printing technology could help entrepreneurs create unique products within the costume industry.
3. Marketing and Advertising - Utilizing Halloween masks to promote health awareness and societal issues provide a creative marketing solution and an opportunity for innovation.
5 Featured, 39 Examples:
638,847 Total Clicks
Date Range:
Jul 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
