The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
Rebecca Byers — July 3, 2015 — Lifestyle
References: retaildesignworld
In order to celebrate the Nike Womens London 10-kilometer race, the iconic sports brand has taken over several of the large metropolis's outlets as well as launching a pop-up installation in Victoria Park.
Unified across the locations and in the pop-up is a color scheme that includes mint, lime, green, coral and white, usually in chevron patterns. There is also no shortage of cityscape silhouettes, a smart marketing technique executed by the brand to make the entire experience feel customized the city, despite the fact that it takes place is plenty of countries.
For the promotional materials such as the displays were created by Seen Displays fro the brand. In addition to the Nike Town Flagship, Nike outlets that feature a new buzzworthy look include the shops in White City and Covent Garden, as well as the concession in Harrods.
Unified across the locations and in the pop-up is a color scheme that includes mint, lime, green, coral and white, usually in chevron patterns. There is also no shortage of cityscape silhouettes, a smart marketing technique executed by the brand to make the entire experience feel customized the city, despite the fact that it takes place is plenty of countries.
For the promotional materials such as the displays were created by Seen Displays fro the brand. In addition to the Nike Town Flagship, Nike outlets that feature a new buzzworthy look include the shops in White City and Covent Garden, as well as the concession in Harrods.
Trend Themes
1. Race-ready Runners - Disruptive innovation opportunity: Develop performance-enhancing running gear with integrated technology for enhanced race experience.
2. Pop-up Installations - Disruptive innovation opportunity: Create temporary experiential retail spaces to build brand presence and engage consumers.
3. Customized Marketing Experiences - Disruptive innovation opportunity: Utilize personalized marketing techniques to create tailored brand experiences for different cities and locations.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Integrate sustainable materials and advanced technologies into sports apparel for improved performance.
2. Event Management - Disruptive innovation opportunity: Develop innovative event concepts and strategies to create immersive and memorable experiences.
3. Retail & Fashion - Disruptive innovation opportunity: Explore new retail formats and approaches to meet the evolving consumer demands in the fashion industry.
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