Liberty Mutual's 360-Degree Clip Simulates a Car Breakdown in the Woods
Laura McQuarrie — March 24, 2016 — Tech
In order to help people put themselves in the shoes of someone experiencing an unfortunate situation, Liberty Mutual created a 360-degree insurance video powered by virtual reality.
The video is styled as a choose-your-own-adventure experience, where viewers experience their car breaking down in the middle of the woods. Liberty Mutual asks: "What should you do?" In order to answer this question, users are able to tilt their phone in order to select a response. This begins with options like choosing to camp, wander through the dark forest or call for assistance.
Since insurance is commonly only considered as an afterthought, an immersive virtual experience like this may help to sway audiences to see some of the benefits of getting themselves and their assets protected by an insurance plan.
The video is styled as a choose-your-own-adventure experience, where viewers experience their car breaking down in the middle of the woods. Liberty Mutual asks: "What should you do?" In order to answer this question, users are able to tilt their phone in order to select a response. This begins with options like choosing to camp, wander through the dark forest or call for assistance.
Since insurance is commonly only considered as an afterthought, an immersive virtual experience like this may help to sway audiences to see some of the benefits of getting themselves and their assets protected by an insurance plan.
Trend Themes
1. Virtual Reality Insurance Videos - Insurance companies can produce virtual reality videos that allow potential customers to experience common scenarios and learn about their services.
2. Choose-your-own-adventure Marketing - Interactive media that allows users to engage with a brand's products and services is becoming increasingly popular in marketing campaigns.
3. Experience-based Customer Education - Brands can utilize experiential marketing to educate customers about their industry and product offerings through virtual experiences.
Industry Implications
1. Insurance - Insurance providers can adopt virtual and immersive experiences as marketing tools to better engage with potential customers and promote their services.
2. Marketing - Interactive experiences like the 360-degree insurance video can revolutionize marketing efforts by providing a more engaging way for audiences to learn about a brand.
3. Virtual Reality - The use of virtual reality technology can transcend the limitations of traditional media and offer more immersive, interactive experiences for audiences.
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