Annie Goetzinger's Girl in Dior Celebrates the Luxury Brand's History
Jana Pijak — April 23, 2015 — Fashion
References: designscene.net
'Girl In Dior' is a couture comic book by Annie Goetzinger. The graphic novel celebrates the luxury brand's rich history and is centered around Christian Dior's debut couture show in 1947.
Annie Goetzinger's fashionable story follows Clara, a quiet journalist who is handpicked by the designer to walk in his show. While the character is viewed as a plain Jane at the start of this graphic novel, she becomes a fashion star when transformed on the runway stage. 'Girl in Dior' was first published in French but has been translated for an English-speaking audience.
The graphic novel will appeal to fashion fans and illustrates Dior's ability to relate to a younger demographic. Instead of chronicling its history in a traditional coffee table book, the brand celebrates their evolution using a comic book medium that will appeal to an artistic and alternative demographic.
Annie Goetzinger's fashionable story follows Clara, a quiet journalist who is handpicked by the designer to walk in his show. While the character is viewed as a plain Jane at the start of this graphic novel, she becomes a fashion star when transformed on the runway stage. 'Girl in Dior' was first published in French but has been translated for an English-speaking audience.
The graphic novel will appeal to fashion fans and illustrates Dior's ability to relate to a younger demographic. Instead of chronicling its history in a traditional coffee table book, the brand celebrates their evolution using a comic book medium that will appeal to an artistic and alternative demographic.
Trend Themes
1. Couture Comics - Combining fashion and graphic novels to create a unique storytelling experience for fashion enthusiasts.
2. Fashion-inspired Graphic Novels - Using the medium of graphic novels to showcase the rich history and evolution of luxury fashion brands.
3. Alternative Brand Communication - Exploring unconventional mediums like comic books to engage with younger and artistic demographics.
Industry Implications
1. Fashion - Leveraging couture comics to enhance brand storytelling and engage with fashion enthusiasts.
2. Publishing - Embracing the trend of fashion-inspired graphic novels to diversify and expand the audience for comics.
3. Marketing and Advertising - Utilizing alternative brand communication strategies, such as comic books, to connect with a younger and artistic consumer base.
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