FashForward Breaks Down Elite Fashion Barrier With Online Streaming
Christopher DeLuca — May 26, 2011 — Business
References: fashforward & springwise
FashForward streams fashion events from all over the world to anyone with an Internet connection. The Singapore-based start-up is aiming to break down the boundary of the fashion world and make it accessible to all.
FashForward streams runway events that would that would otherwise only be seen by a select group by special invites. The start-up intends to have e-commerce capabilities up and running later this year, making it possible for people to purchase things that they see on the runway straight from their home.
FashForward streams content to an eager audience of avant-grade fashion enthusiasts all of the world and brings them to the forefront of the lastest styles. Fashforward streams content that is sure to catch on with a fashion-loving niche.
FashForward streams runway events that would that would otherwise only be seen by a select group by special invites. The start-up intends to have e-commerce capabilities up and running later this year, making it possible for people to purchase things that they see on the runway straight from their home.
FashForward streams content to an eager audience of avant-grade fashion enthusiasts all of the world and brings them to the forefront of the lastest styles. Fashforward streams content that is sure to catch on with a fashion-loving niche.
Trend Themes
1. Virtual Fashion Streaming - The trend of live-streaming fashion events allows anyone with an Internet connection to access exclusive runway shows.
2. E-commerce Integration - The integration of e-commerce capabilities into fashion streaming platforms enables viewers to purchase items directly from the runway.
3. Fashion Niche Engagement - Streaming unique and avant-garde fashion content engages a niche audience of fashion enthusiasts and tastemakers.
Industry Implications
1. Fashion Streaming Platforms - The emerging industry of fashion streaming platforms is disrupting traditional fashion show access and providing a new avenue for designers to showcase their collections globally.
2. Fashion E-commerce - The fashion e-commerce industry stands to benefit from the integration of live-streaming platforms, offering viewers the convenience of purchasing items directly from runway events.
3. Avant-garde Fashion Community - The avant-garde fashion community is fueled by the availability of unique and exclusive runway content, creating new opportunities for online fashion communities and forums.
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