The Feel Wimbledon Experience Measures Biometrics at Centre Court
Rebecca Byers — July 3, 2015 — Lifestyle
References: jaguar.wimbledon & adweek
Feel Wimbledon is an exciting new campaign powered by a partnership between the revered tennis event and iconic British luxury car brand Jaguar. At Wimbledon 2015, Jaguar is distributing biometric cuffs to a select number of spectators in order to track the passion and excitement experienced first hand.
Given that attending Wimbledon is largely inaccessible based on the high price of tickets, the unique experiment will provide a cool take on the thrill of the live experience for those who can't get there. Additionally, it serves to elevates both the Wimbledon and Jaguar brands to that of the modernity associated with wearable technology.
The Feel Wimbledon biometric cuffs track such data as spectator heart rate, motion and audio levels. This data is communicated to Jaguar's "loop room" every tenth of a second.
Given that attending Wimbledon is largely inaccessible based on the high price of tickets, the unique experiment will provide a cool take on the thrill of the live experience for those who can't get there. Additionally, it serves to elevates both the Wimbledon and Jaguar brands to that of the modernity associated with wearable technology.
The Feel Wimbledon biometric cuffs track such data as spectator heart rate, motion and audio levels. This data is communicated to Jaguar's "loop room" every tenth of a second.
Trend Themes
1. Wearable Technology - Disruptive innovation opportunity: Explore the potential of wearable technology to track biometrics and enhance spectator experiences at live events.
2. Biometric Tracking - Disruptive innovation opportunity: Develop new ways to collect, analyze, and utilize biometric data to understand and improve user experiences.
3. Data-driven Experiences - Disruptive innovation opportunity: Create immersive and personalized experiences by leveraging real-time data captured from wearable devices.
Industry Implications
1. Sports Events - Disruptive innovation opportunity: Integrate wearable technology to enhance spectator engagement and provide unique experiences in sports events.
2. Luxury Brands - Disruptive innovation opportunity: Collaborate with wearable technology companies to elevate brand image and deliver innovative experiences to customers.
3. Analytics and Insights - Disruptive innovation opportunity: Develop advanced analytics solutions to interpret biometric data and gain valuable insights for various industries.
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