North Face is Launching Its First-Ever Global Ad Campaign
Cadhla Gray — October 2, 2015 — Lifestyle
References: thenorthface & fastcocreate
This inspiring commercial for North Face's global ad campaign features extreme athletes, outdoor professionals and ordinary youth pushing their limits and testing boundaries.
The adventure gear company partnered up with agency 'Mekanism' to create its very first global ad campaign, launched with this visually stunning commercial. The ad showcases an aerial view of a woman rock climbing up a 90-degree face, with the looming forest far below as the backdrop. The video also stuns viewers with multiple extreme snowboarders flying down enormous mountainsides.
The brand doesn't only focus on extreme sports however, weaving in stories that feature everyday people wearing pieces of active apparel as well. The commercial also integrates pieces of footage from upcoming projects like clips from the brand's upcoming Nepalese virtual reality experience -- giving consumers a taste of what other exciting expeditions are to come.
The adventure gear company partnered up with agency 'Mekanism' to create its very first global ad campaign, launched with this visually stunning commercial. The ad showcases an aerial view of a woman rock climbing up a 90-degree face, with the looming forest far below as the backdrop. The video also stuns viewers with multiple extreme snowboarders flying down enormous mountainsides.
The brand doesn't only focus on extreme sports however, weaving in stories that feature everyday people wearing pieces of active apparel as well. The commercial also integrates pieces of footage from upcoming projects like clips from the brand's upcoming Nepalese virtual reality experience -- giving consumers a taste of what other exciting expeditions are to come.
Trend Themes
1. Adventure-inspiring Commercials - Creating commercials that inspire adventure and push boundaries.
2. Global Ad Campaigns - Launching global ad campaigns to reach a broader audience.
3. Virtual Reality Experiences - Incorporating virtual reality to provide immersive and exciting brand experiences.
Industry Implications
1. Outdoor Apparel and Gear - Exploring disruptive innovation opportunities in the outdoor apparel and gear industry.
2. Advertising and Marketing - Finding innovative ways to captivate audiences through disruptive advertising and marketing strategies.
3. Virtual Reality Technology - Leveraging virtual reality technology to enhance brand experiences and engagement.
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