The Hello Kitty Orchid Garden is at the Changi Airport in Singapore
Michael Hemsworth — May 20, 2016 — Business
References: hellokittyorchidgarden & homecrux
There are few airport cafes that can compete with the cuteness factor of the Hello Kitty Orchid Garden that's located in the Changi Airport in Singapore. The 84-seat cafe offers travelers a spot to enjoy a full meal, a dessert or a snack, or even purchase a keepsake of the cartoon cat before leave on a flight or returning home.
Brands are looking to transient locations like airports and malls more than ever to offer immersive experiences. Such endeavors, like the Hello Kitty Orchid Garden, look to encourage consumers to mingle in spaces that would otherwise be more of a thoroughfare than a spot to hang out.
The Hello Kitty Orchid Garden airport cafe offers a series of delicious Hello Kitty-themed foods and even exclusive Sanrio products.
Brands are looking to transient locations like airports and malls more than ever to offer immersive experiences. Such endeavors, like the Hello Kitty Orchid Garden, look to encourage consumers to mingle in spaces that would otherwise be more of a thoroughfare than a spot to hang out.
The Hello Kitty Orchid Garden airport cafe offers a series of delicious Hello Kitty-themed foods and even exclusive Sanrio products.
Trend Themes
1. Cartoon-themed Airports - Opportunities for brands to create immersive experiences in transient locations such as airports.
2. Cute Cafes - Creating themed cafes offers consumers a unique experience and can turn a thoroughfare into a hangout spot.
3. Souvenir Retail Cafes - Combining a food and beverage experience with exclusive retail items gives brands an opportunity for a profitable customer journey.
Industry Implications
1. Airport Services - Brands can create immersive experiences in airports that cater to travelers on-the-go, making the airport experience more enjoyable.
2. Theme Parks - Using characters and themes from popular franchises can be used to create immersive dining experiences that can extend the business's reach beyond the park itself.
3. Retail - Combining retail products with dining experiences can entice consumers to make a purchase, potentially enticing them to return.
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