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Adaptogenic Wellness

Ancient remedies evolve into everyday balancing supplements

Implications - As the health movement develops, accommodating increasingly individualistic consumer needs, adaptogens are rising to the forefront as versatile supplements for an ayurvedic approach to wellness. Based in equal parts ancient tradition and scientific study, adaptogens are uniquely capable of adapting to the individual user’s needs, promoting balance restoration, stress reduction and fatigue-fighting properties. As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry.
Workshop Question - In what way does your brand empower consumers to advance their own well-being.
Trend Themes
1. Rising Popularity of Adaptogens - Adaptogens are gaining attention among consumers in the health industry as they offer versatile supplements for an ayurvedic approach to wellness.
2. Incorporating Adaptogens in Health Products - Many health product manufacturers are incorporating adaptogens in their products such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits.
3. Consumer Education on Self-care - As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry.
Industry Implications
1. Health and Wellness Industry - The health and wellness industry can explore adapting adaptogens into their products to offer versatile supplements for an ayurvedic approach to wellness such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits.
2. Food and Beverage Industry - The food and beverage industry can explore ways to add adaptogens in their products such as powdered elixirs, kombucha, mineral drinks, lattes, and other beverages.
3. Pharmaceutical Industry - The pharmaceutical industry can explore ways to use adaptogens in medicine to support treatments for stress relief, fatigue-fighting properties, and balance restoration.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
124,954 Total Clicks
Date Range:
Jan 16 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Adaptogenic Lemon Drinks
Adaptogenic Lemon Drinks
REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits
One of the newest products to be launched by REBBL is a refreshing lemon drink, but it’s not a lemonade. In fact, its Turmeric Lemon Tart is branded as an elixir that boasts potent adaptogenic... MORE
Alkalizing Superfood Powders
Alkalizing Superfood Powders
This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients
The Live Ultimate ‘Ultimate Elixir’ is a whole food powder that is made with alkalizing greens and nutrient-rich superfoods for health. The powder for daily health is designed to balance... MORE
Adaptogenic Chocolate Bars
Adaptogenic Chocolate Bars
The Ingredients in These Chocolates Manage Bodily Stress Responses
Rose petals, ancient Taoist herbs, rice bran solubles, Maca and the Reishi mushroom are a few of the potent ingredients that can be found in Freaky Health Chocolate’s adaptogenic chocolate bars.... MORE
Mind-Focusing Herbal Drops
Mind-Focusing Herbal Drops
This Herbal Brain Supplement Improves Your Focus and Alertness
Fixed Focus is a powerful brain supplement that uses herbal and natural ingredients to help boost your mental focus capabilities. Offered by Herbalogic, this supplement contains two key herbal... MORE
Probiotic Mushroom Beverages
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
At this year’s Natural Products Expo West in Anaheim, California, Health-Ade unveiled its newest addition to its line of Super-Teas, which pairs powerful superfoods with raw, organic kombucha.... MORE
Powdered Herbal Lattes
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Moon Juice is a brand that’s well-known for its popular Moon Dusts, which are made with herbs, minerals and plants to support beauty, brain, body, sexual energy, sleep and more—but the... MORE

Related Examples

Hoppy Citrus Kombuchas
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
Coffee Kombucha Hybrids
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
Boozy Brunch Marathons
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The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
Alcoholic Kombucha Tonics
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Cruciferous Vegetable Drinks
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Splendid Spoon's Cauliflower Drink is Like a Bottled Hearty Soup
Botanical Cocktail Syrups
Botanical Cocktail Syrups
Floral Elixir Co's Cocktail and Soda Syrups Double as Natural Sweeteners
Crystal-Infused Water Bottles
Crystal-Infused Water Bottles
Glacce Bottles Help to Make Healing Crystal Elixirs on the Go
In-Store Apothecary Bars
In-Store Apothecary Bars
Naturopathica's NYC Store Boasts a Healing Bar with Natural Remedies
Origin-Focused Beverage Branding
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The KHUYA Bottled Beverages are Raw and Healthy
Fermented Food Festivals
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The New York City Fermentation Festival is the First of Its Kind
Pearlescent Cosmetic Pens
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Milk Makeup's 'Liquid Strobe' Reminds of a 90s Liquid Highlighter Pen
Energizing Orange Sodas
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Jones Soda Recently Created the First Final Fantasy-Themed Soda in the US
Rose Gold Beauty Elixirs
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FARSÁLI's Rose Gold Elixir Features Infusions of Rosehip and 24k Gold
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Powdered Stamina Supplements
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Glowing Beauty Powders
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Aiding Aphrodisiac Supplements
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Boosting Cognitive Powders
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Clean Beauty Boxes
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Hormone-Balancing Chocolate Bars
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Tomato-Flavored Kale Chips
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Mushroom Cocoa Mixes
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Frozen Superfood Cubes
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Himalania's Chocolate Hemp Seeds are Nutritious and Flavorful
Healthy Probiotic Chocolates
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Sakara Life's Chocolate for Health is Loaded with Probiotic Benefits
Superfood Matcha Strawberries
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Energy-Boosting Chocolates
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These Chocolate Energy Supplements Provide a Tasty Way to Refuel
Energizing Electrolyte Gels
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Daily Energy Supplement Pouches
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The Staks Brand Combines Supplements into Single-Serve Portions
Ecological Supplement Branding
Ecological Supplement Branding
These Dietary Supplements Boast Plant and Animal Illustrations
Herculean Beauty Supplements
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The Bio-Beauty Vitamin Pack Uses Minerals for a Healthy Complexion
Healthy Prenatal Juices
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Bundle Organics Provides Options for Women to Drink During Pregnancy
Probiotic Holiday Drinks
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HEALTH-ADE's Holiday Beverages Boast Good Cheer and Health Benefits
Nutritional Anti-Aging Beverages
Nutritional Anti-Aging Beverages
Nutricosmetics is a Line of Cosmetic Supplements by Functionalab
Handmade Supplement Capsules
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These Customized Herbal Pills are Filled with Personalized Blends
Candied Digestive Supplements
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OLLY is a Probiotic and Prebiotic Tablet Flavored with White Peach
Edible Skin-Enhancing Dust
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Fermented Seed Snacks
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