Consumers now familiar with the superfood seek it out in all manner of beverages
Implications - As busy consumers look to make the healthiest choice possible while managing full schedules, many are incorporating turmeric into their diets through a variety of potable forms. This shift provides an example of the self-directed attitude of the health-inclined in educating themselves on 'good' ingredients and suggests the fast pace of consumer palate evolution being driven by this mainstream wellness fixation.
Workshop Question - What aspects of your industry are consumers drawn to and how can you capitalize on that attention?
Trend Themes
1. Functional Beverages - As consumers look for alternate and healthier ways to consume food supplements, they are seeking out superfood options in various potable forms like juices, botanical beverages, and lattes.
2. Ayurvedic Healing - As consumers continue fast pace lives, they look for alternatives to ancient healing remedies, and Ayurveda seems to be fast gaining recognition, giving rise to new trends like Ayurvedic Cider Lattes.
3. Wellness Fixation - Health-conscious consumers are cost-conscious too; leading to fewer sugar additives and more natural sweeteners like agave and stevia used in various healthy beverages.
Industry Implications
1. Food and Beverage Industry - Functional and Ayurvedic beverages of different types are gaining popularity amongst health-conscious consumers
2. Alternative Medicine Industry - Ayurveda, Naturopathy, and other alternate healing treatments are gaining more recognition from modern-day consumers.
3. Retail Industry - Retail industry players are sourcing efficient methods to tap into the growing health-conscious consumer market, catering to their preferences by including a range of healthy beverages and food on offer.
