The Momento App Makes GIFs Out of Users' Camera Rolls
References: itunes.apple & thenextweb
The Momento app is a fun and captivating way to keep one's camera roll organized. The app automatically turns similar photos within a user's smartphone camera into animated GIFs that can easily be shared through Facebook Messenger.
Smartphone cameras are so convenient that users often end up taking many pictures of the same subject -- for instance, a cute kitten might bring about dozens of photos that are only slightly different from one another. The Momento app uses machine learning to automatically recognize the similarities between these kitten pictures. It then combines them into a GIF that gets stored in the app's grid.
Beyond applying the Momento app to pictures a user just took, the app will automatically dig through a user's camera roll and create GIFs of old picture sets.
Smartphone cameras are so convenient that users often end up taking many pictures of the same subject -- for instance, a cute kitten might bring about dozens of photos that are only slightly different from one another. The Momento app uses machine learning to automatically recognize the similarities between these kitten pictures. It then combines them into a GIF that gets stored in the app's grid.
Beyond applying the Momento app to pictures a user just took, the app will automatically dig through a user's camera roll and create GIFs of old picture sets.
Trend Themes
1. GIF Creation - The trend of creating GIFs from smartphone photos is growing, providing opportunities for new apps with innovative features, such as Moments' machine learning technology.
2. Automated Organization - There is a growing trend for automated photo organization apps, such as the Momento app, that use machine learning and AI to recognize and group similar photos for easy access and sharing.
3. Social Sharing - The Momento app and other similar apps tap into the trend of sharing multimedia content on social media, as users can easily share their created GIFs through Facebook Messenger.
Industry Implications
1. Mobile Apps - Opportunities for new players in the mobile app industry that can leverage machine learning algorithms to provide users with innovative photo organization features.
2. Social Media - Social media platforms can leverage the growing trend of user-created GIFs to enhance user engagement and come up with new features around them.
3. E-commerce - E-commerce companies can leverage the trend of GIFs to create innovative marketing campaigns that resonate with younger generations who are more attuned to visual content.
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