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Leisurewear Revolution

Luxury and streetwear sweatsuits provide consumers with a high-low mix

Implications - With the influence of athleisure now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance.
Workshop Question - How can your brand incorporate nostalgic proclivities into consumers' day-to-day needs and lifestyles?
Trend Themes
1. Luxury Athleisure - High-end fabrics incorporated into leisurewear demonstrate an evolving relationship between leisure and fashion, providing an opportunity to create luxury products to cater to consumers' work-life balance needs.
2. Retro Futurism - Collection designers blend classic cuts with futuristic constructions, disassociating themselves with boring stereotypes and opening up to design innovation opportunities.
3. Sportswear Transitions - The development of post-workout clothes demonstrates a need for fitness clothing that maintains a certain level of comfort and practicality, thereby providing an opportunity for brands to cater to the post workout fashion transition market.
Industry Implications
1. Fashion - With luxury athleisure and retro futurism, fashion industry professionals will be able to tap into innovative design ideal for high-end fashion creations.
2. Sportswear - The increased emphasis on leisurewear and post-workout clothes creates an opportunity to explore the crossovers between formal and workout clothes in the Athleisure market.
3. Retail - Rapid product introduction in fast fashion highlights the need for traditional fashion brands to explore ways to speed up their production processes and offer similar products at lower prices.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
239,739 Total Clicks
Date Range:
May 16 — May 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Structured Ukrainian Streetwear
Structured Ukrainian Streetwear
Syndicate's New Line Blends Modern Sportswear with Retro Classics
A Ukrainian streetwear brand that’s known for its eclectic styles, Syndicate, expanded its selection with a new range of apparel for the Fall/Winter 2016 season. Dubbed ‘Outsider,’... MORE
Pastel Winter Sportswear
Pastel Winter Sportswear
The New 10.Deep Collection Makes Use of Faded Hues for a Modern Look
Set to launch on December 7th 2016, the new 10.Deep collection consists of stylish sportswear that’s perfect for hitting the slopes. All of the pieces focus specifically on summit sports,... MORE
Streetwear-Inspired Fast Fashions
Streetwear-Inspired Fast Fashions
The ZARA Streetwise Line Takes Inspiration from Yeezy Season 3
The recently debuted ZARA Streetwise collection is gaining attention due to its resemblance to some of the apparel in Yeezy Season 3. While there are plenty of similarities, the collection isn’... MORE
Co-Branded Designer Tracksuits
Co-Branded Designer Tracksuits
These Reebok and Vetements Tracksuits Honor Popular Vintage Styles
A collection of Reebok and Vetements tracksuits are now available, continuing a range of collaborative products that the two brands have recently released. Prior to the lightweight tracksuits,... MORE
Modernized Men's Jumpsuits
Modernized Men's Jumpsuits
'Rabbithole London' Revitalized Work-Inspired Designs and 1980s Looks
‘Rabbithole London,’ a designer clothing retailer based in London, England, released a lookbook that spotlights some of the latest offerings from its Fall/Winter 2016 collection.... MORE
Ergonomic Post-Workout Clothes
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
The Outdoor Voices Cool Down Kit is a set of post-workout clothes that will enable you to keep things casual when heading from the gym to your next location. The Outdoor Voices Cool Down Kit... MORE

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