London's Pam Pam Shop Targets Female Shoe Buffs
Jana Pijak — March 3, 2016 — Lifestyle
References: pampamlondon & standard
Pam Pam London is a female-only sneaker shop that recently opened in the heart of English capital. The elegant lifestyle boutique offers premium sneakers, sportswear and accessories that marry style with performance.
While similar retail concepts have been launched in Copenhagen and Amsterdam, Pam Pam targets London's female sneaker heads and aims to appeal to an audience that is often overlooked. Though many major athletic brands often market limited edition collections to male sneaker collectors, females are often ignored when it comes to marketing.
Pam Pam invites visitors into an elegant space that boasts feminine decor touches and a carefully curated sneaker, clothing and accessory range. Founded by Bethany Heggarty and Rio Holland, this sneaker boutique illustrates how the world of feminine sportswear is evolving and changing to be more gender-inclusive.
While similar retail concepts have been launched in Copenhagen and Amsterdam, Pam Pam targets London's female sneaker heads and aims to appeal to an audience that is often overlooked. Though many major athletic brands often market limited edition collections to male sneaker collectors, females are often ignored when it comes to marketing.
Pam Pam invites visitors into an elegant space that boasts feminine decor touches and a carefully curated sneaker, clothing and accessory range. Founded by Bethany Heggarty and Rio Holland, this sneaker boutique illustrates how the world of feminine sportswear is evolving and changing to be more gender-inclusive.
Trend Themes
1. Female-focused Sports Retail - Create a sports retail store geared towards female consumers that offers premium products and a curated product range with feminine decor touches.
2. Gender-inclusive Athletic Branding - Develop marketing strategies that cater to female sneaker collectors, creating gender-inclusive athletic product branding beyond limited edition collections.
3. Elevated Sportswear - Design premium sportswear products that blend fashion and function, aimed at female sneaker collectors looking for performance with style.
Industry Implications
1. Fashion and Retail - Partner with sports brands to launch gender-inclusive product lines and create premium retail environments aimed at female consumers.
2. Sporting Goods - Explore the potential of addressing gender imbalance by designing products and marketing campaigns for female sneaker collectors, creating a more inclusive and diverse market.
3. Interior Design - Partner with sports retail companies to create gender-inclusive retail spaces geared towards female consumers, designing elegant spaces with feminine decor touches.
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