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Everyday Pun

Adult consumers deal with the mundane by infusing it with humor

Implications - Adult consumers looking to escape the monotony of everyday responsibilities find a small way to indulge with products that reference puns. This small dose of humor also creates an opportunity to showcase one's personality in a way that speaks specifically to like-minded individuals. The nature of puns focuses around a sense of tribalism and belonging, which is an especially poignant need in the social media age.
Workshop Question - How can your brand or product provide customers with a dose of fun?
Trend Themes
1. Punny Products - Consumers are finding small ways to indulge in humor with products that reference puns.
2. Tribal Consumerism - The nature of puns focuses around a sense of tribalism and belonging, which is an especially poignant need in the social media age.
3. Mathematical Humor - Products and designs that cater to math lovers are using comical puns spelled out using math equations.
Industry Implications
1. Retail - Retailers can cater to the trend of punny humor by offering products that reference puns and provide a sense of belonging to like-minded consumers.
2. Fashion - Fashion professionals can capitalize on the tribalism trend by offering products with punny prints and patterns that speak specifically to certain audiences.
3. Education - Educational institutions and companies can use the trend of mathematical humor to create fun and engaging content that appeals to math lovers and promotes learning.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
492,386 Total Clicks
Date Range:
Nov 15 — May 17
Trending:
Warm
Consumer Insight Topics:

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