Liseberg Amusement Park Has Gamified a Roller Coaster Line
Rebecca Byers — September 3, 2015 — Tech
References: liseberg
In addition to being the longest and fastest roller coaster in Scandinavia, the Helix at Liseberg Amusement Park in Sweden features a highly innovative means to skipping the long wait times.
The Helix ride system is connected to a smartphone game of the same name and guests of the park are able to play the game together on their own phones while in line, with the top score winning a free express pass every 15 minutes. The express pass is used the next time the guest rides as a means to bypassing the long queue.
The Helix game app is available for download from the App Store and Google Play and can be enjoyed by those not visiting Liseberg Amusement Park.
The Helix ride system is connected to a smartphone game of the same name and guests of the park are able to play the game together on their own phones while in line, with the top score winning a free express pass every 15 minutes. The express pass is used the next time the guest rides as a means to bypassing the long queue.
The Helix game app is available for download from the App Store and Google Play and can be enjoyed by those not visiting Liseberg Amusement Park.
Trend Themes
1. Gamified Line Waiting - Amusement parks and other entertainment venues can gamify the waiting experience by offering interactive smartphone games that allow guests to win express passes and skip long queues.
2. Mobile App Integration - Integrating mobile apps with amusement park rides can enhance the overall guest experience and provide opportunities for interactive games and rewards.
3. Offline Entertainment - Guests can enjoy interactive smartphone games even when they are not at the amusement park, creating opportunities for entertainment companies to engage with their audience outside of the park.
Industry Implications
1. Amusement Parks - Amusement parks can introduce gamification elements to their attractions, such as interactive smartphone games, to enhance the waiting experience and provide additional entertainment for guests.
2. Mobile Gaming - The integration of mobile apps with amusement park rides opens up opportunities for the mobile gaming industry to develop interactive and immersive gaming experiences that can be enjoyed both at the park and outside of it.
3. Entertainment Technology - The use of smartphone games as a means to enhance the entertainment experience in amusement parks demonstrates the potential for further innovations and technological advancements in the entertainment industry.
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