The 'Bold 50' Campaign Celebrates Doritos’ 50th Anniversary
Katherine Pendrill — March 7, 2016 — Marketing
Doritos recently launched its 'Bold 50' campaign in honor of the brand's 50th anniversary. Instead of simply launching a new flavor or running a contest, Doritos is celebrating its anniversary in a big way.
The Bold 50 campaign consists of 50 record-breaking events held over the course of 2016. The first of these events was held on February 7th, when 22 people set the record for the Tallest Suspended Football Party. This consisted of hoisting Doritos fans up by a crane to view Levi's Stadium from above. Other record-breaking events planned for this year include Tallest House of Cards Built Using Doritos and Highest Location to Eat Doritos chips. Fans are invited to participate in any of the challenges in order to help the brand celebrate its anniversary in style.
The Bold 50 campaign consists of 50 record-breaking events held over the course of 2016. The first of these events was held on February 7th, when 22 people set the record for the Tallest Suspended Football Party. This consisted of hoisting Doritos fans up by a crane to view Levi's Stadium from above. Other record-breaking events planned for this year include Tallest House of Cards Built Using Doritos and Highest Location to Eat Doritos chips. Fans are invited to participate in any of the challenges in order to help the brand celebrate its anniversary in style.
Trend Themes
1. Record-breaking Celebrations - Brands can leverage record-breaking events to celebrate milestones and engage with their audience in a unique way.
2. Interactive Brand Celebrations - Interactive brand campaigns can drive engagement and loyalty by inviting audiences to participate in fun and engaging activities.
3. Experiential Marketing - Experiential marketing campaigns that provide unique and engaging experiences can help brands stand out and build stronger connections with consumers.
Industry Implications
1. Consumer Packaged Goods (CPG) - CPG brands can utilize record-breaking events and interactive campaigns to celebrate milestones and engage with consumers in a fun and memorable way.
2. Food and Beverage - Food and beverage brands can use interactive brand celebrations to showcase their products and create engaging experiences for their target audience.
3. Advertising and Marketing - Advertising and marketing agencies can help brands create unique and engaging experiential marketing campaigns that drive engagement and build brand loyalty.
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