The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
Laura McQuarrie — June 10, 2015 — Pop Culture
References: itunes.apple & wersm
A few months ago, YouTube announced new 360-degree video capabilities, but no video has stirred up interest in the new format like the 'Björk: Stonemilker' video has. The new video upload from the eccentric Icelandic artist makes the most of technology to express her boundless creativity.
The experience was first introduced at Björk's retrospective installation at MOMA, where visitors could put on an Oculus Rift headset and feel as though they were inside the music video right alongside Björk. Now, this content is fully accessible on YouTube when viewed through the Google Chrome browser.
Now that virtual reality headsets are making it easy to tap into immersive videos, immersive 360-degree content like Björk's Stonemilker could be indicative of where the future of entertainment is headed.
The experience was first introduced at Björk's retrospective installation at MOMA, where visitors could put on an Oculus Rift headset and feel as though they were inside the music video right alongside Björk. Now, this content is fully accessible on YouTube when viewed through the Google Chrome browser.
Now that virtual reality headsets are making it easy to tap into immersive videos, immersive 360-degree content like Björk's Stonemilker could be indicative of where the future of entertainment is headed.
Trend Themes
1. Immersive 360-degree Videos - The rise of virtual reality headsets is creating opportunities to create immersive 360-degree videos in the entertainment industry.
2. Enhanced User Experiences - 360-degree videos like Bjork's Stonemilker offer a new level of user engagement and interaction, providing opportunities for brands to create unique and memorable experiences.
3. Expanded Accessibility - The accessibility of 360-degree videos on platforms like YouTube through web browsers opens up new avenues for content creators to reach wider audiences.
Industry Implications
1. Entertainment - The entertainment industry can leverage immersive 360-degree videos to revolutionize storytelling and create engaging experiences for viewers.
2. Technology - The development of virtual reality headsets and advancements in 360-degree video technology presents disruptive innovation opportunities for the technology industry.
3. Marketing and Advertising - Brands can tap into the immersive nature of 360-degree videos to create impactful marketing campaigns and deliver immersive brand experiences.
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