Nutritional monitoring is enhanced via accessible, mobile applications
Implications - Despite the benefits of a nutritional lifestyle, preparation and monitoring can prevent individuals from taking the leap. Seeking a more adaptable method of maintaining nourishment, consumers are turning to mobile apps to help measure, analyze and record everything from calories to food intake, combining the convenience of modern technology with a desire to maintain health.
Trend Themes
1. Mobile Nutrition Monitoring - Consumers are turning to mobile apps to help measure, analyze and record everything from calories to food intake.
2. Personalized Nutrition Coaching - The rise of apps offering personalized diet plans for users connecting with their own personalized diet plans and feedback from nutrition coaches.
3. Comprehensive Health Tracking - The development of apps like Noom which integrate diet, exercise and psychological elements to create a more comprehensive approach to weight loss and health tracking.
Industry Implications
1. Healthtech - The increasing use of apps for nutrition and health tracking creates disruptive innovation opportunities for healthtech companies.
2. Mobile App Development - The growing demand for personalized nutrition apps and comprehensive health trackers creates opportunities for businesses specializing in mobile app development.
3. Fitness Apparel - As the trend continues towards more personalized and technology-driven health and fitness tracking, businesses in fitness apparel can consider integrating technology into their products.
