The Blu Berry Frozen Yogurt Shop Encourages Customers to Hang Out
Michael Hemsworth — March 10, 2016 — Business
References: bluberryfrozenyogurt & northcountyoutlook
The Blu Berry Frozen Yogurt Shop focuses on creating an inviting atmosphere in the retail environment to encourage customers to stay for a longer period of time. Focused on branding itself as a destination rather than just a store, Blu Berry is open to hosting birthday parties, family functions and more.
The wave of frozen yogurt locations has seen many of them created as more of a spot to grab desserts and go rather than sit and enjoy. The branding focus of Blu Berry Frozen Yogurt Shop to encourage visitors to linger a while helps combat the take-out model that is becoming more pervasive in the retail market.
The toppings found at Blu Berry are all prepared fresh daily to limit the prevalence of pre-processed ingredients.
The wave of frozen yogurt locations has seen many of them created as more of a spot to grab desserts and go rather than sit and enjoy. The branding focus of Blu Berry Frozen Yogurt Shop to encourage visitors to linger a while helps combat the take-out model that is becoming more pervasive in the retail market.
The toppings found at Blu Berry are all prepared fresh daily to limit the prevalence of pre-processed ingredients.
Trend Themes
1. Creating Inviting Retail Environments - The trend of creating inviting retail environments provides an opportunity for businesses like Blu Berry Frozen Yogurt Shop to differentiate themselves and encourage customers to stay longer.
2. Branding as Destination - Branding as a destination rather than just a store can disrupt the take-out model and attract customers who are looking for a unique and immersive experience, as demonstrated by Blu Berry Frozen Yogurt Shop.
3. Fresh and Natural Ingredients - The demand for fresh and natural ingredients presents an opportunity for businesses like Blu Berry Frozen Yogurt Shop to appeal to health-conscious consumers and stand out from competitors who use pre-processed ingredients.
Industry Implications
1. Frozen Yogurt Shops - The frozen yogurt shop industry can benefit from adopting the inviting retail environment strategy and branding as a destination to enhance customer experience and loyalty.
2. Food and Beverage Retail - The food and beverage retail industry, particularly dessert-focused establishments, can explore the concept of creating inviting environments to encourage customers to spend more time and increase sales.
3. Event Hosting and Entertainment - The event hosting and entertainment industry can collaborate with businesses like Blu Berry Frozen Yogurt Shop to create unique experiences and attract customers for functions and gatherings.
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