This Contest Offers the Chance to Win a Private Screening
Katherine Pendrill — March 11, 2016 — Marketing
References: facebook & yogurtyscontest
Yogurty's recently teamed up with Entertainment One Films Canada Inc. to give fans the chance to win a private screening of 'The Little Prince.' Frozen yogurt is extremely popular among children because it is completely customizable. This contest targets young Yogurty's customers by giving them an opportunity to see a new children's film on the big screen.
The new Yogurty's promotion allows fans to win a private screening of The Little Prince. Not only does the winner get to watch the new film on the big screen, but he or she can also invite 10 of their closest friends to join them. To enter the contest, fans simply fill out an online ballot on the Yogurty's website.
The contest demonstrates how brands can appeal to specific consumer demographics by offering rewards that appeal to certain age groups.
The new Yogurty's promotion allows fans to win a private screening of The Little Prince. Not only does the winner get to watch the new film on the big screen, but he or she can also invite 10 of their closest friends to join them. To enter the contest, fans simply fill out an online ballot on the Yogurty's website.
The contest demonstrates how brands can appeal to specific consumer demographics by offering rewards that appeal to certain age groups.
Trend Themes
1. Customizable Frozen Yogurt - Brands can capitalize on the popularity of customizable frozen yogurt by creating contests or promotions that engage young consumers.
2. Private Screenings - Offering private screenings of popular movies as rewards can be a disruptive innovation opportunity to attract and retain customers.
3. Targeted Consumer Rewards - Brands can appeal to specific demographics by designing contests and promotions that offer rewards tailored to the interests and preferences of certain age groups.
Industry Implications
1. Frozen Yogurt - The frozen yogurt industry can leverage contests and promotions to enhance customer engagement and loyalty.
2. Entertainment - The entertainment industry can explore the concept of private screenings as a unique and enticing reward to increase customer participation and brand loyalty.
3. Branding and Marketing - Companies specializing in branding and marketing can assist in developing targeted consumer rewards that align with the interests and demographics of specific customer groups.
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