Kenny's Brain Freeze Makes Indulging in Treats a Part of Routine
Michael Hemsworth — March 10, 2016 — Business
References: vashonbeachcomber
Despite a laundromat being an unexpected spot for a frozen yogurt store, that's the exact location for Kenny's Brain Freeze: a new spot for cool treats.
Located in the front portion of Sus Laundromat in Vashon-Maury Island, the frozen yogurt storefront makes getting a treat part of doing laundry. Moreover, the location has many young children heading to the spot after school to partake in a treat after the day is done.
Tying a consumer experience to a routine is a great way to help solidify a product in the mindset of a customer. This is being done interestingly enough with Kenny's Brain Freeze, which definitely sets the brand apart from other frozen yogurt stores in the country.
Located in the front portion of Sus Laundromat in Vashon-Maury Island, the frozen yogurt storefront makes getting a treat part of doing laundry. Moreover, the location has many young children heading to the spot after school to partake in a treat after the day is done.
Tying a consumer experience to a routine is a great way to help solidify a product in the mindset of a customer. This is being done interestingly enough with Kenny's Brain Freeze, which definitely sets the brand apart from other frozen yogurt stores in the country.
Trend Themes
1. Laundromat-food Hybrid - By combining traditionally unrelated businesses, such as a laundromat and frozen yogurt store, there is an opportunity to create unique and convenient consumer experiences.
2. Routine-based Consumer Experiences - Tying a product or service to a routine, like doing laundry, can help create habitual consumption and increase customer loyalty.
3. Kid-friendly Food Stores - Creating a fun and appealing environment for young children can attract a specific customer segment and increase sales.
Industry Implications
1. Food & Beverage - The food industry can explore innovative and unexpected partnerships to create exciting hybrid stores.
2. Retail - Retailers can tap into routine-based consumer experiences to increase foot traffic and create a loyal customer base.
3. Children's Entertainment - The children's entertainment industry can explore opportunities to create engaging and kid-friendly food stores.
2
Score
Popularity
Activity
Freshness
