Go Greek's Beverly Hills Yogurt Store Boasts a Flavorful Interior
Laura McQuarrie — March 25, 2015 — Lifestyle
References: gogreekyogurt & vmsd
With its white stucco walls, rustic wood tables, rope details and tiled counter, Go Greek's yogurt store in Beverly Hills exudes a relaxed beach vibe. However, the atmosphere in this shop is more Mediterranean seaside than LA boardwalk, transporting customers to what feels like a destination that's far away.
Large glazing makes the shop's interior visible from the street and a striking blue glass chandelier helps to draw in crowds at night. One of the most dramatic elements of the store is the reclaimed wood ceiling, which has been painted a bright blue. Channeling the bright whites and blues that can be found in Greece, the interior of the store conveys the authenticity of its products, since the Greek yogurt is imported directly from Greece.
Large glazing makes the shop's interior visible from the street and a striking blue glass chandelier helps to draw in crowds at night. One of the most dramatic elements of the store is the reclaimed wood ceiling, which has been painted a bright blue. Channeling the bright whites and blues that can be found in Greece, the interior of the store conveys the authenticity of its products, since the Greek yogurt is imported directly from Greece.
Trend Themes
1. Mediterranean-inspired Store Interiors - Disruptive innovation opportunity: Designing store interiors that transport customers to a specific destination, enhancing the overall brand experience.
2. Importing Authentic Products - Disruptive innovation opportunity: Sourcing and importing authentic products from their country of origin to offer unique and high-quality options in the market.
3. Outdoor-themed Store Experiences - Disruptive innovation opportunity: Creating store experiences that evoke outdoor elements, attracting customers with a sense of relaxation and escape.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Integrating cultural themes and elements from specific destinations into store designs, creating immersive environments for customers.
2. Food Import and Distribution - Disruptive innovation opportunity: Establishing direct partnerships with foreign suppliers to import and distribute authentic and niche food products to meet consumer demands for unique culinary experiences.
3. Retail and Hospitality - Disruptive innovation opportunity: Reinventing physical retail and hospitality spaces to offer immersive and themed experiences that go beyond traditional shopping or dining.
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