Emirates Airlines Caters Its Service to Travelers with Children
Jana Pijak — January 18, 2016 — Life-Stages
References: babyology.au & emirates
While most commercial airlines are designed to appeal to adult travelers, Emirates caters its services to travelers with children. In addition to an in-flight nanny service, Emirates also boasts an array of in-flight programming that is kid-friendly along with live puppet shows that feature its Fly With Me Animals crew. The stuffed toys include monkey Enrico, lion Lewis, camel Leila and panda Peek U.
In addition to playing with the stuffed toys, kids can solve educational puzzles on-board by checking out Emirates' Fly With Me Animals magazine -- a source for countless games and activities. Moreover, travelers with children will receive baby care kits with on-the-go essentials or kid-friendly activity kits that kids will be able to take home with them as a fun souvenir.
In addition to playing with the stuffed toys, kids can solve educational puzzles on-board by checking out Emirates' Fly With Me Animals magazine -- a source for countless games and activities. Moreover, travelers with children will receive baby care kits with on-the-go essentials or kid-friendly activity kits that kids will be able to take home with them as a fun souvenir.
Trend Themes
1. Child-centric Travel - Opportunity for airlines and travel companies to create experiences and services tailored specifically to children and families, with features like in-flight nannies and kid-friendly programming.
2. Interactive In-flight Entertainment - Opportunity for airlines and entertainment providers to develop innovative and engaging in-flight entertainment options that cater to children, such as live puppet shows and educational puzzles.
3. Personalized Travel Kits - Opportunity for companies to create customized travel kits for children that include essential items and fun activities, providing convenience and entertainment during travel.
Industry Implications
1. Airlines - Airlines can seize the opportunity to differentiate themselves by offering unique services that cater to families, such as in-flight nanny services and children-friendly programming.
2. Travel and Tourism - The travel and tourism industry can tap into the growing market of family travelers by creating family-friendly experiences and amenities, from kid-friendly entertainment to personalized travel kits.
3. Entertainment - Entertainment companies can collaborate with airlines to develop engaging in-flight entertainment options for children, utilizing technologies and creative storytelling to enhance the travel experience.
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