The NüRoo Pocket Encourages Skin-to-Skin Contact with Newborns
Meghan Young — February 5, 2013 — Life-Stages
The NüRoo Pocket is an unusual shirt that takes baby slings to the next level. While the latter ensures both mothers and fathers keep their babies close without interfering too much with mobility while out and about on the town, the NüRoo Pocket keeps them even closer while encouraging skin-to-skin contact between the two. Since there are many benefits of such contact including accelerated brain development, better quality of sleep and an enhanced immune system, the NuRoo Pocket is a great alternative.
Created by mothers Hope and Daniela, the NüRoo Pocket allows for full coverage and mobility for the wearer, adjustable fit and support belt. Not to mention that it is easy to wear. Available in two colors (black and teal), the NüRoo Pocket can accommodate pre- and full-term newborns who weigh up to 15 pounds.
Created by mothers Hope and Daniela, the NüRoo Pocket allows for full coverage and mobility for the wearer, adjustable fit and support belt. Not to mention that it is easy to wear. Available in two colors (black and teal), the NüRoo Pocket can accommodate pre- and full-term newborns who weigh up to 15 pounds.
Trend Themes
1. Skin-to-skin Contact - Innovative products that encourage more skin-to-skin contact between parents and newborns, offering benefits such as accelerated brain development and a better immune system.
2. Adjustable Baby Carriers - The rise of baby carrier products that allow for a customizable fit and mobility for the caregiver, creating new opportunities for ergonomic and convenient designs.
3. Health & Wellness Baby Products - A growing trend towards products that promote the health and wellness of newborns, with unique benefits such as increased bonding between caregiver and child and improved cognitive development.
Industry Implications
1. Baby Products - The baby products industry can explore creating more innovative products that offer skin-to-skin contact benefits, such as adjustable carriers or clothing designed for easy mobility.
2. Fashion - Fashion designers can incorporate unique designs into their lines, creating stylish baby-wearing clothing and broadening the market to include fashion-conscious consumers.
3. Healthcare - The healthcare industry can collaborate with baby product manufacturers to develop evidence-based products that enhance the health and wellbeing of newborns, creating a new avenue for pediatric research and development.
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