This PornHub Ad Promotes Its Adult Services to Lonely People
Riley von Niessen — December 9, 2016 — Naughty
References: youtube & highsnobiety
Not everyone can spend time with their loved ones during the holidays, which is a concept that this humorous PornHub ad draws on.
To market its Premium viewing services to this demographic, the adult website's commercial follows men and women of different age groups who are sure to find some joy in its content. Although the commercial does this in a (slightly) subtle way, by simply showing people settling down to look at their computer or phone, the PornHub ad gets its message across.
With the adult service's Premium experience, viewers don't have to wait for ads or browse through low-quality content (in terms of resolution at least.) In addition, the brand claims it has the "largest collection of exclusive full length HD adult titles available in crisp 1080p resolution."
To market its Premium viewing services to this demographic, the adult website's commercial follows men and women of different age groups who are sure to find some joy in its content. Although the commercial does this in a (slightly) subtle way, by simply showing people settling down to look at their computer or phone, the PornHub ad gets its message across.
With the adult service's Premium experience, viewers don't have to wait for ads or browse through low-quality content (in terms of resolution at least.) In addition, the brand claims it has the "largest collection of exclusive full length HD adult titles available in crisp 1080p resolution."
Trend Themes
1. Loneliness Marketing - Marketing campaigns specifically catering to lonely consumers
2. Subtle Advertising - Marketing messages communicated in a subtle manner
3. Premium Content - Marketing premium content offerings to exclusive audiences
Industry Implications
1. Adult Entertainment - The adult entertainment industry stands to benefit from marketing campaigns that cater to lonely consumers
2. Media and Advertising - Media and advertising businesses can implement subtle advertising techniques to reach their target audiences effectively
3. Streaming Services - Streaming platforms offering premium content stand to benefit from exclusive audiences seeking high-quality content
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