Metropolitan Home Magazine Has Been Reinvented for Millennials
Katherine Pendrill — September 12, 2016 — Marketing
References: subscribe.hearstmags & washingtonpost
Once the go-to source for design inspiration, Metropolitan Home magazine is now reinventing itself for a new generation that is beginning to buy and decorate homes.
Metropolitan Home magazine relaunched this year after ceasing publication back in 2009. The magazine is now targeting millennials instead of their boomer parents, who previously made up the majority of the publication's readership base.
In order to win over city-dwelling millennials, the magazine will feature contemporary decor, social media influencers and urban design ideas that will appeal to new homeowners and those who are in the early stages of starting a family. As editorial director of the Hearst Design Group Newell Turner explains, "People are reaching the age of late 30s and early 40s and it's time to make a place called home. We felt this was an opportunity to start building a relationship with the next generation of homeowners."
Metropolitan Home magazine relaunched this year after ceasing publication back in 2009. The magazine is now targeting millennials instead of their boomer parents, who previously made up the majority of the publication's readership base.
In order to win over city-dwelling millennials, the magazine will feature contemporary decor, social media influencers and urban design ideas that will appeal to new homeowners and those who are in the early stages of starting a family. As editorial director of the Hearst Design Group Newell Turner explains, "People are reaching the age of late 30s and early 40s and it's time to make a place called home. We felt this was an opportunity to start building a relationship with the next generation of homeowners."
Trend Themes
1. Millennial-targeted Decor Magazines - Metropolitan Home magazine is reinventing itself to target millennials with contemporary decor, social media influencers, and urban design ideas.
2. Reinventing Print Media - Metropolitan Home magazine's relaunch after a decade-long hiatus demonstrates the potential for print media to adapt and target new audiences, such as millennials.
3. Urban Design for New Homeowners - Metropolitan Home magazine's focus on urban design ideas presents an opportunity to cater to the needs and preferences of millennials who are buying and decorating their first homes.
Industry Implications
1. Home Decor and Interior Design - The relaunch of Metropolitan Home magazine for millennials highlights the potential for growth in the home decor and interior design industry as younger generations become homeowners.
2. Publishing and Media - The reinvention of Metropolitan Home magazine showcases the potential for disruptive innovation within the publishing and media industry, particularly in targeting new audiences and reviving print publications.
3. Social Media Marketing and Influencer Culture - By featuring social media influencers, Metropolitan Home magazine taps into the growing trend of influencer culture and presents an opportunity for collaboration and marketing within the social media and marketing industry.
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