This Audi Car Ad Targets Girls Who Want to Play with "Toys for Boys"
Laura McQuarrie — December 24, 2016 — Autos
References: cambiemoseljuego & hellogiggles
This Audi car ad from Audi Spain tells the story of 'The Doll That Chose to Drive.' In a Christmas toy store, one brave doll decides to cross over the aisle and get into an Audio toy car, not as a passenger, but a driver.
The doll choosing to drive isn't the only stereotype-busting detail in this commercial. In the ad, there are also unicorn toys that skateboard and burly action figurines that are taking a break to sip from dainty tea cups. Near the end of the ad, a real boy goes to pick up the toy car with the doll inside, only to have his mother say that the two playthings "don't go together." The disappointed young boy later goes back to grab the doll so she can be reunited with the blue Audi car.
While young girls who are still playing with toys are not Audi's target audience, this equality-promoting ad will stick in the minds of girls and women when it comes time to make a car purchase.
The doll choosing to drive isn't the only stereotype-busting detail in this commercial. In the ad, there are also unicorn toys that skateboard and burly action figurines that are taking a break to sip from dainty tea cups. Near the end of the ad, a real boy goes to pick up the toy car with the doll inside, only to have his mother say that the two playthings "don't go together." The disappointed young boy later goes back to grab the doll so she can be reunited with the blue Audi car.
While young girls who are still playing with toys are not Audi's target audience, this equality-promoting ad will stick in the minds of girls and women when it comes time to make a car purchase.
Trend Themes
1. Gender-inclusive Advertising - Disruptive innovation opportunity: Companies can create inclusive ads that challenge traditional gender stereotypes and appeal to a wider audience.
2. Empowering Young Girls - Disruptive innovation opportunity: Brands can develop campaigns that empower young girls and highlight their potential by breaking down societal barriers and promoting inclusivity.
3. Memorable Marketing Campaigns - Disruptive innovation opportunity: Companies can create memorable and impactful campaigns that resonate with viewers, leaving a lasting impression and shaping consumer behavior.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Automakers can embrace gender-inclusive advertising to transform the perception of car ownership and appeal to a wider range of customers.
2. Toy Industry - Disruptive innovation opportunity: Toy manufacturers can create toys that challenge traditional gender norms and promote inclusivity, encouraging children to explore their interests beyond stereotypes.
3. Advertising Industry - Disruptive innovation opportunity: Advertisers can push boundaries and create impactful campaigns that challenge societal norms and promote equality, sparking conversations and driving change.
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