Charrie's Cafe Gives On-the-Go Beverages New Meaning
Meghan Young — November 1, 2011 — Lifestyle
References: charriescafe.blogspot & thetrendygirl.net
Cycling is being embraced by many more people as an eco-friendly and healthy alternative to driving; now, by the looks of Charrie's Cafe, it is also inspiring quaint businesses. This amazing mobile coffee shop rides around the streets of Berlin offering delicious beverages to keep its citizens from becoming parched.
Of course, Charrie's Cafe doesn't just cycle around on its own like some haunted bicycle. Created by Japanese-born Rie Sawada, Charrie's Cafe can be spotted just about anywhere at any given moment, be it in front of a bike shop, at a race track or simply on the go. She serves up special hand-brewed coffee as well as the occasional Japanese tea. To know where Sawada will hit next with her Charrie's Cafe, simply follow her blog.
Of course, Charrie's Cafe doesn't just cycle around on its own like some haunted bicycle. Created by Japanese-born Rie Sawada, Charrie's Cafe can be spotted just about anywhere at any given moment, be it in front of a bike shop, at a race track or simply on the go. She serves up special hand-brewed coffee as well as the occasional Japanese tea. To know where Sawada will hit next with her Charrie's Cafe, simply follow her blog.
Trend Themes
1. Mobile Bicycle Businesses - There is an opportunity to create more mobile businesses, like Charrie's Cafe, that are eco-friendly and can easily move around in congested areas.
2. Eco-friendly Food and Beverages - There is an opportunity to offer and promote eco-friendly food and beverage options, like Charrie's hand-brewed coffee, in various settings.
3. Social Media-powered Communication - There is an opportunity to leverage social media to communicate with customers and provide real-time updates on location and availability, like Charrie's use of her blog to announce her whereabouts.
Industry Implications
1. Mobile Food and Beverage - Mobile food and beverage businesses can explore the use of bicycles as a sustainable and flexible mode of transportation.
2. Sustainability - Industries that prioritize sustainability and environmental responsibility can create more eco-conscious products or services, like Charrie's use of hand-brewed, organic coffee.
3. Social Media and Marketing - Businesses can leverage social media platforms to enhance communication with customers, promote their offerings, and expand their reach, like Charrie's use of her blog to share updates on her mobile cafe.
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