The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
Laura McQuarrie — June 21, 2016 — Eco
References: economist & eventmagazine
In an attempt to reduce food waste and bring attention to the issue, The Economist launched a campaign called 'From Bin to Blender' and is inviting the public to try blended smoothies made from fruit and vegetables destined to go to waste.
The fruit and vegetable smoothies are being served at pop-up market stations that are touring the city of London throughout the summer months. These free smoothies are a means to start a dialogue about the staggering amount of fresh, as well as "ugly" produce that goes to waste by grocery stores, restaurants and consumers each year.
This Economist campaign is part of an effort to bring the media company's content to life in the real world and increase the number of its subscribers.
The fruit and vegetable smoothies are being served at pop-up market stations that are touring the city of London throughout the summer months. These free smoothies are a means to start a dialogue about the staggering amount of fresh, as well as "ugly" produce that goes to waste by grocery stores, restaurants and consumers each year.
This Economist campaign is part of an effort to bring the media company's content to life in the real world and increase the number of its subscribers.
Trend Themes
1. Reducing Food Waste - The trend towards reducing food waste has opened up opportunities for innovative solutions to deal with excess produce.
2. Sustainable Food Practices - Sustainable food practices have become a growing concern for consumers, driving demand for ethical and sustainable food products.
3. Waste Reduction Initiatives - Waste reduction initiatives are being developed to tackle the issues of food waste and improve sustainability in the food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry stands to gain from new technologies and business models that address food waste and improve sustainability.
2. Retail - Retail companies can benefit from incorporating sustainable practices into their business models, including initiatives to reduce food waste.
3. Media and Advertising - Media and advertising companies have an opportunity to drive awareness and change consumer behavior around issues of food waste and sustainability.
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