Starbucks' Giant Classic Mug Holds 138 Ounces of Coffee
Katherine Pendrill — November 17, 2016 — Art & Design
References: store.starbucks & brandeating
This holiday season, it seems that Starbucks is sticking to the motto 'bigger is better' with the debut of its Giant Classic Mug. While the company describes the cup as being intended for "decorative purposes only," the mug could be the perfect accessory for those who refuse to order anything smaller than a venti.
Just as the name suggests, the Giant Classic Mug is an extra-large coffee cup capable of holding 138 ounces of rich, caffeinated goodness. This translates into roughly the size of eight grande coffees, which clock in at 16 ounces each. While those numbers may sound outrageous, this new mug is not the biggest cup that Starbucks has sold. In fact, the brand's Big Logo Mug held a whopping 640 ounces of liquid, making it the ultimate novelty gift for coffee fans.
Just as the name suggests, the Giant Classic Mug is an extra-large coffee cup capable of holding 138 ounces of rich, caffeinated goodness. This translates into roughly the size of eight grande coffees, which clock in at 16 ounces each. While those numbers may sound outrageous, this new mug is not the biggest cup that Starbucks has sold. In fact, the brand's Big Logo Mug held a whopping 640 ounces of liquid, making it the ultimate novelty gift for coffee fans.
Trend Themes
1. Oversized Collectible Mugs - The demand for over-the-top collectible mugs has grown, creating opportunities for companies to create unique and eye-catching designs.
2. Maximalist Home Decor - Oversized collectible mugs fit perfectly into the trend of maximalist home decor, where bold and quirky pieces are used to add personality to homes.
3. Giant Beverage Trend - The popularity of giant beverages, such as the Giant Classic Mug, shows that consumers are willing to pay a higher price for the novelty and experience of oversized drinks.
Industry Implications
1. Coffee Shops - Coffee shops can introduce limited-edition oversized collectible mugs to their merchandise line in order to create buzz and increase sales.
2. Home Decor Retailers - Home decor retailers can tap into the maximalist trend by offering oversized mugs as part of their decor collection.
3. Marketing Agencies - Marketing agencies can work with companies to create unique and attention-grabbing designs for oversized collectible mugs in order to target novelty-seeking consumers.
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