These New Starbucks Coffee Cups Add Cheer to the Season
Laura McQuarrie — March 10, 2017 — Lifestyle
References: starbucks & thedieline
Starbucks is known for its iconic red Starbucks coffee cup designs that are released around the holiday season at the end of the year, but it is now launching a new to-go packaging collection that takes cues from spring.
The new Starbucks coffee cups adopt light pastel colors and boast charming hand-drawn illustrations to lift the spirits of coffee lovers, especially after the bleak, colorless winter months. As Starbucks says: "there’s nothing quite like those first few bursts of color that indicate the arrival of springtime."
These limited-edition coffee cups will be rolled out nationwide in the coming week. They will also boast interactive features, with a plain white circle on which consumers are invited to add their own cheery designs.
The new Starbucks coffee cups adopt light pastel colors and boast charming hand-drawn illustrations to lift the spirits of coffee lovers, especially after the bleak, colorless winter months. As Starbucks says: "there’s nothing quite like those first few bursts of color that indicate the arrival of springtime."
These limited-edition coffee cups will be rolled out nationwide in the coming week. They will also boast interactive features, with a plain white circle on which consumers are invited to add their own cheery designs.
Trend Themes
1. Spring-inspired Coffee Cup Designs - The trend of incorporating light pastel colors and hand-drawn illustrations in coffee cup designs can provide opportunities for brands to uplift the spirits of customers during seasonal transitions.
2. Interactive To-go Packaging - The trend of incorporating interactive elements in to-go packaging, such as providing consumers with a blank canvas to add their own designs, allows for increased customer engagement and personalization.
3. Seasonal Limited-edition Releases - The trend of launching limited-edition coffee cups that align with the changing seasons offers brands the chance to create buzz and excitement among consumers, driving increased sales and customer loyalty.
Industry Implications
1. Coffee Retail - The coffee retail industry can capitalize on the trend of incorporating spring-inspired coffee cup designs to enhance the overall customer experience and differentiate themselves from competitors.
2. Packaging - The packaging industry can take advantage of the trend of interactive to-go packaging by offering innovative solutions that enable brands to provide unique and engaging experiences for their customers.
3. Retail and Consumer Goods - The retail and consumer goods industry can tap into the trend of seasonal limited-edition releases to create a sense of urgency and exclusivity, driving consumer demand and generating incremental revenue.
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