The Sale of This Instant Coffee Blend Supports Cancer Research
Katherine Pendrill — November 11, 2015 — Social Good
'Percol Coffee' recently debuted an instant coffee blend that supports cancer research in the UK. Although Breast Cancer Awareness Month has ended, many brands continue to show their support for cancer-fighting charities. This instant coffee helps consumers feel good about enjoying their daily cup of joe.
In an effort to support cancer research, Percol Coffee will donate all the profits from the sale of its new instant coffee blend to the charity 'Cancer Research UK.' The initiative is part of a new partnership between the sustainable coffee company and the UK's largest cancer charity. The charitable coffee is an instant blend made from premium Arabica beans. The coffee will be sold exclusively in 250 different 'Waitrose' stores across the UK.
The initiative demonstrates that companies can make efforts to support charitable causes throughout the year.
In an effort to support cancer research, Percol Coffee will donate all the profits from the sale of its new instant coffee blend to the charity 'Cancer Research UK.' The initiative is part of a new partnership between the sustainable coffee company and the UK's largest cancer charity. The charitable coffee is an instant blend made from premium Arabica beans. The coffee will be sold exclusively in 250 different 'Waitrose' stores across the UK.
The initiative demonstrates that companies can make efforts to support charitable causes throughout the year.
Trend Themes
1. Charitable Products - Opportunities for companies to create products that support charitable causes throughout the year.
2. Instant Coffee - Growing popularity of instant coffee with innovative blends and unique flavors.
3. Cancer Research - Increasing focus on supporting cancer research through various initiatives and partnerships.
Industry Implications
1. Food and Beverage - Opportunities for brands to create charitable products in the food and beverage industry.
2. Non-profit - Opportunities for non-profit organizations to partner with businesses and create unique initiatives to support their cause.
3. Retail - Opportunities for retailers to support charitable causes by offering exclusive products in their stores.
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