The Sweet Cowffee Bottled Milks are Packaged in Ceramic Vessels
Michael Hemsworth — November 16, 2016 — Lifestyle
References: chiapadesign.br & packagingoftheworld
The days of at-home milk delivery are long gone, but the conceptual Sweet Cowffee bottled milks look to bring back a certain charm that correlates to the service. Sweet Cowffee milks are packaged in ceramic vessels that make them inherently designed for repurposing and reuse for a variety of different things. This helps to extend the product packaging life rather than simply being used and then discarded immediately after being finished.
The Sweet Cowffee bottled milks include reduced fat milk, fat free milk, whole milk and even an iced coffee beverage that boasts cold coffee and milk in one. The design for the Sweet Cowffee brand is the work of the Chiapa Design agency and highlights a simple aesthetic that makes use of candy colors to code each of the various products in the lineup.
The Sweet Cowffee bottled milks include reduced fat milk, fat free milk, whole milk and even an iced coffee beverage that boasts cold coffee and milk in one. The design for the Sweet Cowffee brand is the work of the Chiapa Design agency and highlights a simple aesthetic that makes use of candy colors to code each of the various products in the lineup.
Trend Themes
1. Sustainable Packaging - The concept of packaging products in reusable ceramic vessels presents an opportunity for brands to embrace sustainable packaging and reduce waste.
2. Repurposing Culture - The use of ceramic vessels encourages consumers to repurpose the bottles for other purposes, creating an opportunity for brands to tap into the repurposing culture and offer additional value to their customers.
3. Visual Branding - The candy colors used to code each product in the lineup demonstrate the power of visual branding to attract and engage customers.
Industry Implications
1. Dairy Industry - Brands in the dairy industry can leverage reusable packaging to differentiate themselves and appeal to eco-conscious consumers.
2. Beverage Industry - The use of ceramic vessels for packaging opens up opportunities for brands in the beverage industry to create unique and sustainable packaging solutions.
3. Design Industry - The Sweet Cowffee brand's simple aesthetic and visual branding strategy showcase the importance of design in creating an engaging and memorable product experience.
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