Live theater experiences are incorporating elements of VR and AR
Implications - Tech and stage theater are merging to form unique, immersive experiences that incorporate elements of virtual or augmented reality. Such experiences cater to consumers seeking both tradition and modernity in their consumption choices, with immersive AR or VR theater events helping to bridge the two to form entirely new environments.
Workshop Question - How could your brand leverage elements of AR and VR for its products, services or campaigns?
Trend Themes
1. Immersive Technology - Incorporating Virtual or Augmented Reality Tech in Theater- like settings allows the creation of more interactive, full-sensory experiences.
2. Merging Mediums - Combining the elements of traditional theater with modern technology allows content creators to provide unique, captivating experiences for their audiences.
3. Digitization of Entertainment - AR infused Live Performances and VR Space Experiences provide new platforms for artists to entertain and engage 'digitally-native' audiences of younger generations.
Industry Implications
1. Live Entertainment - Live performances of theater, concerts, and other events stand to gain more interactive capabilities with the use of immersive tech.
2. Film and Movie Theaters - Movie theaters can leverage tech advances such as AR or VR to provide as well provide immersive movie experiences
3. Gaming and E-sports - The combination of VR/AR content with real-world live gaming has resulted in a new form of entertainment and competition that attracts not only gamers but sports enthusiasts as well.
7 Featured, 61 Examples:
255,120 Total Clicks
Date Range:
Aug 16 — Dec 18
Trending:
Average
Consumer Insight Topics:
