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Staged Immersion

Live theater experiences are incorporating elements of VR and AR

Implications - Tech and stage theater are merging to form unique, immersive experiences that incorporate elements of virtual or augmented reality. Such experiences cater to consumers seeking both tradition and modernity in their consumption choices, with immersive AR or VR theater events helping to bridge the two to form entirely new environments.
Workshop Question - How could your brand leverage elements of AR and VR for its products, services or campaigns?
Trend Themes
1. Immersive Technology - Incorporating Virtual or Augmented Reality Tech in Theater- like settings allows the creation of more interactive, full-sensory experiences.
2. Merging Mediums - Combining the elements of traditional theater with modern technology allows content creators to provide unique, captivating experiences for their audiences.
3. Digitization of Entertainment - AR infused Live Performances and VR Space Experiences provide new platforms for artists to entertain and engage 'digitally-native' audiences of younger generations.
Industry Implications
1. Live Entertainment - Live performances of theater, concerts, and other events stand to gain more interactive capabilities with the use of immersive tech.
2. Film and Movie Theaters - Movie theaters can leverage tech advances such as AR or VR to provide as well provide immersive movie experiences
3. Gaming and E-sports - The combination of VR/AR content with real-world live gaming has resulted in a new form of entertainment and competition that attracts not only gamers but sports enthusiasts as well.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
254,091 Total Clicks
Date Range:
Aug 16 — Dec 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

VR Concert Films
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
Famed British rock band Queen is now launching a new virtual reality concert film called ‘VR the Champions’ that gives fans a new way to relive a performance that was recorded live at... MORE
Live AR-Infused Theater Performances
Live AR-Infused Theater Performances
ArShow is Aiming to Digitize Theater
ARShow is a company that’s aiming to digitize theater and live performance, in an effort to appeal to a younger generation. Technology is changing the entertainment world, forcing industries... MORE
VR Space Experiences
VR Space Experiences
A VR Moon-Inspired Experience Will be Available at Select AMC Theaters
VR has yet to fully break into the commercial film market, but a new moon-inspired experience may just be the first step in VR movie theaters. Known as “First Man: The Virtual Reality... MORE
VR Theatre Studios
VR Theatre Studios
The National Theatre is Incorporating VR into Its Creative Process
London-based National Theatre launched its own VR theatre studio in an effort to aid in the creative process of its production teams. Recently, the crew and cast of the show ‘The Plough and... MORE
Holiday-Inspired VR Experiences
Holiday-Inspired VR Experiences
'Chained' is an Immersive Experience That Aims to Elevate VR
Crafted as an immersive VR reimagining of ‘A Christmas Carol,’ ‘Chained’ is a new unique interactive experience that is already stirring up a scene in LA. Marrying VR and... MORE
play_circle_filledShakespearean VR Experiences
Shakespearean VR Experiences
'Theatre VR' Has People Enact Hamlet Alongside Virtual Actors
Virtual reality experiences open up a world of possibility, making it possible for people to step into a variety of roles that they may otherwise never get to experience in their lifetime—this is... MORE
Immersive VR Movie Theaters
Immersive VR Movie Theaters
AMC and Dreamscape Partnered to Make VR Centers at Select Theatres
AMC and Dreamscape Immersive have partnered in attempt to bring virtual reality to movie theaters by 2018. The partnership, which intends to make virtual reality the next storytelling medium, will... MORE

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