KLM Airline Gave Virtual Reality Headsets to Budget Airline Travelers
Laura McQuarrie — October 7, 2017 — Marketing
References: flightupgrader.klm & adweek
To give budget airline travelers a sense of what it might be like to fly on the KLM airline, KLM Royal Dutch Airlines handed out the KLM Flight Upgrader.
The KLM Flight Upgrader takes the form of a virtual reality headset that instantly upgrades one's flight experience at no cost. By placing one's phone into the headset and downloading the corresponding Flight Upgrader app, budget travelers are instantly welcomed to the inside of a KLM airplane. Within the virtual world that the VR headset shares, budget travelers are even able to watch either the full episode of a show or enjoy 10 minutes of a blockbuster movie.
As a whole, the KLM Flight Upgrader spotlights that booking a flight with KLM provides access to refreshments, comfortable seats, in-flight entertainment and more.
The KLM Flight Upgrader takes the form of a virtual reality headset that instantly upgrades one's flight experience at no cost. By placing one's phone into the headset and downloading the corresponding Flight Upgrader app, budget travelers are instantly welcomed to the inside of a KLM airplane. Within the virtual world that the VR headset shares, budget travelers are even able to watch either the full episode of a show or enjoy 10 minutes of a blockbuster movie.
As a whole, the KLM Flight Upgrader spotlights that booking a flight with KLM provides access to refreshments, comfortable seats, in-flight entertainment and more.
Trend Themes
1. Virtual Reality Headsets - Opportunity to develop and improve virtual reality headsets to enhance travel experiences for budget airline passengers.
2. In-flight Entertainment - Opportunity to innovate and provide unique in-flight entertainment options to enhance the overall flight experience for budget travelers.
3. Personalized Travel Experiences - Opportunity to offer personalized upgrades and experiences to budget airline travelers through virtual reality technology.
Industry Implications
1. Virtual Reality - Virtual reality industry has the potential to disrupt the travel industry by providing immersive experiences and upgrades for budget airline passengers.
2. Airline - Airlines can leverage virtual reality technology to enhance their services and provide a premium experience to budget travelers.
3. Entertainment - Entertainment industry can explore partnerships with airlines to provide exclusive content and experiences for virtual reality in-flight entertainment.
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