The Nescafé Taproom Lets Visitors Create Custom Brews on Site
Mary Van Puymbroeck — June 20, 2017 — Marketing
References: shop.nescafe & torontolife
The Nescafé Taproom is a pop-up coffee shop in Toronto's Queen West neighborhood that speaks to Millennials' love of customization, and convenience.
To gain entry into this self-serve cafe, patrons will need to scan a sachet of Nescafé's Sweet and Creamy coffee, which can be acquired from a Nescafé street team handing out samples. Upon entry, customers are able to select a cup with their name intentionally misspelled on it, in order to help themselves to the hot water taps to brew their own perfect cup of coffee.
With comforting and simple decor, the Nescafé Taproom allows visitors to enjoy everything they love about the cafe experience, while getting to fully personalize their beverage.
To gain entry into this self-serve cafe, patrons will need to scan a sachet of Nescafé's Sweet and Creamy coffee, which can be acquired from a Nescafé street team handing out samples. Upon entry, customers are able to select a cup with their name intentionally misspelled on it, in order to help themselves to the hot water taps to brew their own perfect cup of coffee.
With comforting and simple decor, the Nescafé Taproom allows visitors to enjoy everything they love about the cafe experience, while getting to fully personalize their beverage.
Trend Themes
1. Customized Coffee - The trend of customized coffee allows consumers to personalize their beverage according to their preferences, creating opportunities for personalized coffee shops and innovative brewing technologies.
2. Self-serve Cafes - The rise of self-serve cafes provides convenience and control to customers, opening up possibilities for innovative self-service technology and personalized coffee experiences.
3. Mobile-based Access - The use of mobile scanning for entry into special admission cafes introduces a trend of seamless and integrated customer experiences, presenting opportunities for mobile app development and digital access systems.
Industry Implications
1. Coffee Shops - Coffee shops can embrace the trend of customized coffee and self-serve concepts to attract the Millennial market and enhance the customer experience.
2. Beverage Technology - Innovative brewing technologies can be developed to cater to the demand for customized coffee in self-serve cafes, offering new possibilities for beverage equipment manufacturers and suppliers.
3. Mobile App Development - The trend of mobile-based access in special admission cafes creates opportunities for mobile app developers to create seamless entry and personalized coffee experiences for customers.
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