Streaming brands tackle social, political and environmental causes
Implications - The ever-broadening platform streaming services have has resulted in these companies' willingness to raise awareness for various social, political and environmental causes in unique ways. Collaborating with charities and celebrities alike, these campaigns are able to engage consumers with these causes in a way that is seamless and suits their preferred daily routines.
Workshop Question - How could your brand raise awareness for important causes in ways that are seamlessly integrated into its product/service?
Trend Themes
1. Brands Tackling Social Issues - Streaming services are using their platform to raise awareness and engage consumers in social, political, and environmental causes through unique campaigns and collaborations with charities and celebrities.
2. Diversity and Inclusion in the Audio Industry - Spotify and SoundGirls teamed up to address the gender gap in the audio industry by launching the EQL directory, a database featuring talented women and non-binary artists in various roles including studio engineers and sound designers.
3. Empowering Fundraisers on Streaming Platforms - Twitch and 1000 Dreams Fund are empowering women in the broadcasting field through their fundraiser event during International Women's Month, connecting them with the BroadcastHER grant which offers financiers assistance for creative pursuits or training programs.
Industry Implications
1. Streaming Services - Streaming services have a unique opportunity to create campaigns that raise awareness for social, political, and environmental causes, partnering with charities and celebrities to engage consumers and promote activism.
2. Audio Industry - The audio industry has the opportunity to address the gender gap by creating resources and opportunities that support women and non-binary audio professionals in roles such as studio engineers and sound designers.
3. Broadcasting Industry - The broadcasting industry can support and promote diversity, equity, and inclusion by connecting women with financiers assistance for creative pursuits or training programs and creating valuable resources for job seekers and employers.
4 Featured, 36 Examples:
39,624 Total Clicks
Date Range:
Mar 18 — Mar 19
Trending:
Untested
Consumer Insight Topics:
