Cereal brands and dessert brands co-create new products
Implications - Popular cereal brands are collaborating with familiar dessert brands in order to create new, usually limited edition products. These products are able to combine the familiarity associated with the brands' in question, with a sense of novelty that would appeal to consumers of all ages.
Workshop Question - How could your brand produce both familiarity and novelty for its consumers?
Trend Themes
1. Brand Collaboration - Collaboration between cereal brands and dessert brands to create new limited edition products is on the rise.
2. Ice Cream and Cereal Fusion - Ice cream brands are using breakfast cereal flavors to create new and interesting ice cream flavors.
3. Dessert Flavored Cereals - Cereal brands are creating cereals flavored like popular desserts, blurring the line between breakfast and dessert.
Industry Implications
1. Food and Beverage - Business professionals in the food and beverage industry can take advantage of these trends by experimenting with unique and unexpected flavor combinations.
2. Marketing - These collaborations and limited edition products offer creative marketing opportunities for businesses looking to create buzz around their brand.
3. Retail - Retailers can leverage the popularity of limited edition collaborations and flavors to drive foot traffic and sales in their stores.
