ArShow is Aiming to Digitize Theater
Ellen Smith — July 2, 2018 — Art & Design
ARShow is a company that's aiming to digitize theater and live performance, in an effort to appeal to a younger generation.
Technology is changing the entertainment world, forcing industries like theater to adapt to new forms of media, in order to reach an entirely new demographic of potential consumers. ARShow is doing just that, through integrating elements of augmented reality into its performances. The end result, is a mix of "fantasy and realism not before seen on the stage." This company is leveraging the fact that everyone is connected via a smartphone, and using that in its performances, offering an engaging and immersive performance that's more in line with with a modern consumer is looking for.
Technology is changing the entertainment world, forcing industries like theater to adapt to new forms of media, in order to reach an entirely new demographic of potential consumers. ARShow is doing just that, through integrating elements of augmented reality into its performances. The end result, is a mix of "fantasy and realism not before seen on the stage." This company is leveraging the fact that everyone is connected via a smartphone, and using that in its performances, offering an engaging and immersive performance that's more in line with with a modern consumer is looking for.
Trend Themes
1. Live AR Performances - The trend of using AR technologies in live performances, such as theater, to offer immersive and engaging experiences to younger generations presents opportunities for new forms of artistic expression and consumer engagement.
2. Digitization of Theater - The trend of digitizing live performances for theater-going audiences presents opportunities for expanding the reach and accessibility of theater beyond physical locations and traditional audiences.
3. AR and Live Performance Integration - The trend of integrating AR into live theater performances presents opportunities for more interactive and captivating storytelling, merging reality with augmented fantasy.
Industry Implications
1. Arts & Entertainment - The arts and entertainment industry particularly in live theater will benefit from embracing AR technology to attract younger audiences and increase the immersive nature of the performances.
2. Technology - The technology industry has opportunities to develop AR platforms specialized for live performance use cases, integrating and optimizing different digital experiences like sound, visual effects, and audience participation.
3. Marketing & Advertising - The marketing and advertising industry has opportunities to innovate in experiential techniques by using AR in live performances and integrating brands into the storytelling for consumers to engage with products and services in new ways.
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