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Alternative Mayo

Mayonnaise is transformed with more nutritious ingredients

Implications - Health-prioritizing food brands are offering mayonnaise with alternative ingredients that enhance the health of this classic but high-cholesterol and fattening food item. Such products cater to consumers seeking to make healthier choices, without having to sacrifice the diets they have become accustomed to.
Workshop Question - How could your brand allow its consumer to make more positive purchase decisions?
Trend Themes
1. Alternative Mayonnaise - Health-focused food brands are creating mayonnaise products using healthier ingredients to cater to health-conscious consumers.
2. Plant-based Mayonnaise - Plant-based ingredients like chickpeas, linseed oil and aquafaba are being used to create vegan and healthier alternatives to traditional mayonnaise.
3. Fermented Probiotic Spreads - Fermented vegetables like fennel, cabbage and onion are being used to create mayonnaise spreads that offer probiotic benefits along with taste.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating healthier versions of popular products using alternative and plant-based ingredients.
2. Vegan and Plant-based Products - Vegan and plant-based food companies can create healthier and delicious alternatives to traditional mayonnaise using innovative ingredients like chickpea brine and linseed oil.
3. Health and Wellness - The health and wellness industry can market these alternative mayonnaise products as healthier options for consumers looking to make healthier choices without sacrificing taste.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 23 Examples:
45,871 Total Clicks
Date Range:
Oct 17 — Jul 18
Trending:
Mild
Consumer Insight Topics:

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