Brands incorporate DIY elements into their retail spaces
Implications - Brands are enhancing their brick-and-mortar spaces by incorporating DIY components into them – a fact most prevalent in the food and beverage industry. These spaces cater to the consumer desire for customization in a way that also engages them, allowing for more positive associations with the brand and its perceived ability to offer experiential environments, with relatively minimal employee effort.
Workshop Question - How could your brand incorporate elements of DIY into its products/services or retail spaces?
Trend Themes
1. In-store DIY - Retail spaces that incorporate DIY elements into them are catering to the consumer desire for customization.
2. Customization and Personalization - DIY-style fashion and product customization creates an active agent of the consumer who has input in the final design of the product.
3. Functional Food and Beverage - Food and beverage brands offering functional aspects like probiotics appeal to the consumers seeking products supporting their health and wellbeing.
Industry Implications
1. Retail Industry - Retail industry professionals can explore the trend of In-Store DIY experiences to offer a more experiential environment that creates a personal connection with their consumers.
2. Fashion Industry - Fashion industry professionals can develop customizable products and tools to cater to consumers' increasing desire for personalization and to enable consumers to have input in the final design of the products they use.
3. Food and Beverage Industry - Food and beverage industry professionals can tap into the trend of offering functional food and beverages tailored to consumers' health and wellbeing to meet the growing demand for such products.
