AMC and Dreamscape Partnered to Make VR Centers at Select Theatres
Ellen Smith — September 26, 2017 — Tech
References: hollywoodreporter & theverge
AMC and Dreamscape Immersive have partnered in attempt to bring virtual reality to movie theaters by 2018.
The partnership, which intends to make virtual reality the next storytelling medium, will begin the process by re-purposing existing movie theaters into immersive rooms for guests to embark on VR adventures. These immersion rooms will accommodate between two and six people, and hope to offer a variety of narrative-based experiences.
The on-site VR theaters will offer guests a more authentic experience, as the entire room can be used as a prop to enhance the experience, as appose to standard VR demonstrations, which just involve the goggles.
Through virtual reality, Dreamscape Immersive and AMC hope to bring guests a new array of possibilities that extend past the typical movie-viewing experience.
The partnership, which intends to make virtual reality the next storytelling medium, will begin the process by re-purposing existing movie theaters into immersive rooms for guests to embark on VR adventures. These immersion rooms will accommodate between two and six people, and hope to offer a variety of narrative-based experiences.
The on-site VR theaters will offer guests a more authentic experience, as the entire room can be used as a prop to enhance the experience, as appose to standard VR demonstrations, which just involve the goggles.
Through virtual reality, Dreamscape Immersive and AMC hope to bring guests a new array of possibilities that extend past the typical movie-viewing experience.
Trend Themes
1. Immersive VR Experiences - Utilizing immersive VR technology in movie theaters provides opportunities for storytelling and creates new entertainment experiences for guests.
2. Repurposing Movie Theaters - The re-purposing of existing movie theaters into immersive VR rooms allows for the integration of physical props and environments, enhancing the virtual reality experience.
3. Expanded Narrative Experiences - The introduction of VR theaters offers the possibility for a wide range of narrative-based experiences, adding a new dimension to traditional film storytelling.
Industry Implications
1. Film and Entertainment - The incorporation of virtual reality in movie theaters opens up opportunities for innovation and new forms of entertainment.
2. Virtual Reality Technology - Creating immersive VR theaters requires advancements in virtual reality technology and content creation.
3. Location-based Entertainment - The integration of virtual reality in movie theaters presents opportunities for the location-based entertainment industry to offer unique experiences.
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