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Wake and Shake

QSRs tap well known cereal brands for flavored shakes

Implications - As many consumers continue to pine for elements of simpler times from their formative years, QSRs have responded by releasing cereal-flavored milkshakes. This allows restaurants to leverage the instant brand recognition and clout associated with popular cereal brands while also engaging the added benefit of aligning consumers into tribes based on their preferred flavor, a feature most desirable to connection-seeking Millennials. While this might not enact an overwhelming sense of belonging, its small micro-connections like these that weave the fabric of socialization.
Workshop Question - How does your brand enable your customers to feel more connected to the world around them?
Trend Themes
1. Nostalgia Marketing - QSRs are releasing cereal-flavored milkshakes that leverage the instant brand recognition and clout associated with popular cereal brands to connect with millennials on an emotional level.
2. Indulgent Beverages - QSRs are offering new ways to entice customers with indulgent milkshakes that are infused with heaps of cereal and topped with whipped cream.
3. Childhood-inspired Menu Items - QSRs are introducing childhood-inspired fast food items to speak to the larger trend of nostalgic edibles and meet consumer demand for reliving their favorite memories.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can introduce more indulgent and nostalgic menu items to connect with millennials' and other consumers' emotions and memories.
2. Marketing and Advertising - Agencies in the marketing and advertising industry can help businesses leverage nostalgia marketing and create emotional connections with consumers through childhood-inspired products and branding.
3. Hospitality - Companies in the hospitality industry can offer unique, indulgent experiences such as themed milkshakes to attract customers and increase revenue.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 49 Examples:
63,912 Total Clicks
Date Range:
Apr 17 — May 19
Trending:
Warm

Featured Examples

Marshmallow Cereal Milkshakes
Marshmallow Cereal Milkshakes
For a Limited Time, Burger King is Offering a Lucky Charms Shake
Following the release of the FROOT LOOPS Shake earlier this year, Burger King is now launching a limited-edition Lucky Charms Shake. This novelty hand-spun milkshake boasts real pieces of the oat... MORE
Breakfast-Themed Milkshake Desserts
Breakfast-Themed Milkshake Desserts
The Steak 'n Shake Froot Loops Shake is Packed with Cereal
The Steak ‘n Shake Froot Loops Shake has been introduced by the brand as a new milkshake dessert option that is sure to be a hit with consumers who are looking for a nostalgic way to satisfy... MORE
Sugary Cereal Milkshakes
Sugary Cereal Milkshakes
The Steak ‘n Shake Breakfast Shakes are Made with Real Cereal
Those who can’t get enough of their favorite sugary cereal will be interested in the news of the new Steak ‘n Shake Breakfast Shakes. The shakes come as the brands latest foray in the... MORE
Nostalgic Breakfast Cereal Shakes
Nostalgic Breakfast Cereal Shakes
The Wienerschnitzel Cereal Shakes Come in Three Flavor Options
The Wienerschnitzel Cereal Shakes have been unveiled by the brand as a new nostalgic milkshake lineup that is packed with ample amounts of several popular cereals. The milkshakes come in three... MORE
Donut-Infused Milkshakes
Donut-Infused Milkshakes
The Hardee's Froot Loops Mini Donut Milkshake is Blended with Real Donuts
The Hardee’s Froot Loops Mini Donut Milkshake is the latest cereal-themed menu item from the QSR brand that’s being test marketed as a dessert item for consumers of all age ranges to... MORE
Cereal-Infused Ice Cream Shakes
Cereal-Infused Ice Cream Shakes
The Burger King From Loops Shake is Sweet and Crunchy
Set to debut at participating locations starting on April 17, the Burger King From Loops Shake is a vanilla ice cream shake that has been blended with a generous supply of the iconic breakfast cereal.... MORE
Blended Cinnamon Cereal Shakes
Blended Cinnamon Cereal Shakes
The Burger King Cinnamon Toast Crunch Shake is Smooth and Crunchy
The Burger King Cinnamon Toast Crunch Shake comes as the latest milkshake creation from the QSR brand that will bring back nostalgic memories of childhood breakfast. The shake consists of vanilla-... MORE

Related Examples

Frosted Cereal-Inspired Donuts
Frosted Cereal-Inspired Donuts
Froot Loops Mini Donuts are Available at Carl's Jr. and Hardee's
Honey Butter Breakfast Sandwiches
Honey Butter Breakfast Sandwiches
Hardee's New Honey Butter Biscuits are Both Sweet and Savoury
Miniature Morning Slider Sandwiches
Miniature Morning Slider Sandwiches
The Hardee's Breakfast Sliders are Just $1.59 Each
Pie-Topped Ice Cream Desserts
Pie-Topped Ice Cream Desserts
The Checkers and Rally's Apple Pie Stacker is Limited-Edition
Coffee-Infused Milkshakes
Coffee-Infused Milkshakes
The Smashburger Chameleon Cold-Brew Coffee Shake is Limited-Edition
Rose-Colored Candy Shakes
Rose-Colored Candy Shakes
The New Candy Crunch Milkshake from Sheetz is Made with Jolly Ranchers
Truffle-Infused Ice Creams
Truffle-Infused Ice Creams
The New Ben & Jerry's Truffle Pints are Packed with Premium Chocolates
Nostalgic Milkshake Breakfast Treats
Nostalgic Milkshake Breakfast Treats
The Pop-Tarts Frosted Strawberry Milkshake Flavor is Tasty
Holiday-Themed Ice Cream Treats
Holiday-Themed Ice Cream Treats
The New Sonic Holiday Mint Treats are Infused with Oreo Cookies
Autumnal Spice Milkshakes
Autumnal Spice Milkshakes
The Krystal Pumpkin Spice Milkshake is Inspired by Southern Tradition
Wine-Infused Milkshakes
Wine-Infused Milkshakes
Shake Shack is Introducing the 'Jack & Karen Shake' with Prosecco
Vegan Meringue Milkshakes
Vegan Meringue Milkshakes
Milky Way Shakes' Drinks Can be Topped with Aquafaba-Based Meringues
Monstrous Milkshake Cartons
Monstrous Milkshake Cartons
Monster Milkshakes Boasts Five Lively Flavors and Expressive Packaging
Mature Dessert Flavor Milkshakes
Mature Dessert Flavor Milkshakes
These New Shakes from Shake Shack are Treat-Inspired
Creamy Birthday Treat Milkshakes
Creamy Birthday Treat Milkshakes
The Jack in the Box Birthday Cake Shake is Available Nationwide
Coffee-Flavored Milkshakes
Coffee-Flavored Milkshakes
Milk House Shakes Sells Milkshakes Named After US Presidents
play_circle_filledProtein-Rich Lentil Powders
Protein-Rich Lentil Powders
'LENTEIN' is a Protein-Rich Powder Made with Water Lentils
Prenatal Protein Shakes
Prenatal Protein Shakes
Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks
Cookie-Packed Dessert Ice Creams
Cookie-Packed Dessert Ice Creams
The Baskin-Robbins Oreo Cheesecake Ice Cream is Indulgent
Snack-Sized Milkshakes
Snack-Sized Milkshakes
Del Taco Now Offers Mini Shakes as Part of Its Buck and Under Menu
Muscle Recovery Protein Shakes
Muscle Recovery Protein Shakes
The EAS Sports Nutrition Myoplex Shred Comes in Two Flavor Options
Cookie-Topped Custard Desserts
Cookie-Topped Custard Desserts
The Nilla Banana Stacker is a Creamy, Banana-Flavored Treat
Breakfast Meal Protein Shakes
Breakfast Meal Protein Shakes
The New Optimum Nutrition Shakes are Both Packed with Nutrients
Blackberry-Flavored Beignets
Blackberry-Flavored Beignets
Mickey-Shaped Blackberry Beignets are the Newest Disneyland Treat
Cookie-Based Dessert Contests
Cookie-Based Dessert Contests
The Krystal Oreo Cookie Shakes and Sundaes Offer a Chance to Win
Supercharged Hydration Waters
Supercharged Hydration Waters
The Verday Coconut Chlorophyll Waters Contain No Calories
Donut Slot Machines
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
Choir-Battle Reality Shows
Choir-Battle Reality Shows
Pitch Battle Will Show Vocal Groups Competing for a Prize
Wildcat-Inspired Shakes
Wildcat-Inspired Shakes
This New Milkshake from Arby's Takes Inspiration from the Liger
Donut-Topped Milkshakes
Donut-Topped Milkshakes
This Peace Collective Drink Celebrates National Donut Day
Chocolate Wafer Milkshakes
Chocolate Wafer Milkshakes
Steak 'n Shake's Kit Kat Milkshake Includes Blended Chocolate Pieces
Healthy Rainbow Lattes
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Ripened Kiwi QSR Milkshakes
Ripened Kiwi QSR Milkshakes
The McDonald's Japan McShake Kiwi Milkshake Dessert is Refreshing
BBQ Rib-Topped Burgers
BBQ Rib-Topped Burgers
The Carl's Jr. and Hardee's Baby Back Rib Burger is Indulgent
play_circle_filledBurger-Flavored Toothpastes
Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
Triple-Meat Breakfast Sandwiches
Triple-Meat Breakfast Sandwiches
The Hardee's Aporkalypse Breakfast Biscuit Sandwich is Indulgent
S'mores Stout Shakes
S'mores Stout Shakes
This St Patrick's Day Shake Recipe Incorporates Dark Beer and Chocolate
Reformulated Crispy Chicken Sandwiches
Reformulated Crispy Chicken Sandwiches
Burger King's New Sandwich Puts a Twist on a Classic Dish
Flaming Fast Food Campaigns
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Burger King's Newest Ads Show Its Love of Flame-Grilling Burgers
Fried Egg-Topped Burgers
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Burger King France's New Egg Burger is Topped with a Sunny Side Up Egg
Asian-Inspired Fast Food Burgers
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The Shanghai Whopper from Burger King India is a Flavorful Option
play_circle_filledAdult Fast Food Boxes
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play_circle_filledShareable Fast Food Cups
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Breakfast Tater Tots
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McDonald's Hash Browns Have Been Transformed into Bite-Sized Snacks
Soda-Flavored Milkshakes
Soda-Flavored Milkshakes
This Dr. Pepper Milkshake is Offered by Burger King
Nostalgia-Inducing Cheeseburgers
Nostalgia-Inducing Cheeseburgers
Hardee's New Classic Double Cheeseburger Honors a Beloved Dish
Steak-Stuffed Breakfast Sandwiches
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These Meaty Breakfast Sandwiches are a Hearty Meal Option
Triple Bacon Burgers
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