Queen is Now Sharing a 'VR the Champions' Experience Online
Laura McQuarrie — July 4, 2017 — Pop Culture
References: vrtgo & digitaltrends
Famed British rock band Queen is now launching a new virtual reality concert film called 'VR the Champions' that gives fans a new way to relive a performance that was recorded live at Barcelona’s Palau Sant Jordi in May 2016. In place of the band's original frontman, the late Freddie Mercury, Adam Lambert takes center stage.
VR the Champions features hit songs from the band like 'We Will Rock You' and 'We Are the Champions.' As well as being notable for its visuals, the experience also delivers a surround sound ambisonic music experience to immerse fans in the music they know and love.
Fans are able to enjoy the 360-degree concert experience on VRTGO, which is Universal Music Group’s virtual reality platform, for a price of just $10.
VR the Champions features hit songs from the band like 'We Will Rock You' and 'We Are the Champions.' As well as being notable for its visuals, the experience also delivers a surround sound ambisonic music experience to immerse fans in the music they know and love.
Fans are able to enjoy the 360-degree concert experience on VRTGO, which is Universal Music Group’s virtual reality platform, for a price of just $10.
Trend Themes
1. Virtual Reality Concerts - With the success of VR the Champions, other bands and performers may look into creating their own immersive concert experiences which could lead to new opportunities for virtual reality technology companies to create custom VR solutions.
2. Ambisonic Sound - The use of ambisonic sound in VR the Champions brings a new level of immersion and interactivity to music experiences, opening up the potential for audio technology companies to create more sophisticated immersive audio solutions.
3. Live Performance Recordings - The popularity of VR the Champions highlights the potential for live performance recordings to be reimagined and improved through the use of virtual reality. This trend could lead to new partnerships and collaborations between musicians and virtual reality platforms.
Industry Implications
1. Music - The success of VR the Champions suggests that virtual reality technology could become a key component in the music industry, from concert experiences to music videos and beyond.
2. Entertainment - The rise of virtual reality concerts like VR the Champions points to a new area of opportunity for the entertainment industry to create more immersive experiences for audiences.
3. Technology - The use of virtual reality and ambisonic sound in VR the Champions highlights the potential for technology companies to create innovative solutions that can help push the boundaries of music and entertainment experiences.
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