'Firstage' Encourages Music Discovery Through Augmented Reality Performances
Laura McQuarrie — October 6, 2017 — Tech
References: itunes.apple & psfk
As much as virtual reality technology has enhanced the concert experience for music fans, augmented reality has not been as transformative—but 'Firstage' is an app that's changing the relationship between music and AR.
With the app, users are able to discover new music by seeing performers come to life before their eyes. To set up the AR performance experiences, app users must download and print the app's paper stages. These paper stages can be placed virtually anywhere, serving as a platform for bands and artists on the Firstage app to appear in miniature.
Although the act of listening to music through an app is one that traditionally only activates one's sense of hearing, Firstage gives fans a preview of what it might be like to see an artist live at a concert.
With the app, users are able to discover new music by seeing performers come to life before their eyes. To set up the AR performance experiences, app users must download and print the app's paper stages. These paper stages can be placed virtually anywhere, serving as a platform for bands and artists on the Firstage app to appear in miniature.
Although the act of listening to music through an app is one that traditionally only activates one's sense of hearing, Firstage gives fans a preview of what it might be like to see an artist live at a concert.
Trend Themes
1. AR Music Discovery - Using augmented reality to enhance the music discovery experience by bringing performers to life before the users' eyes.
2. Virtual Concert Experiences - Enhancing the concert experience by leveraging virtual reality and augmented reality technologies.
3. Printed AR Stages - Using printed stages to create a platform for bands and artists to appear in miniature and provide AR performances.
Industry Implications
1. Music Streaming - Opportunity for music streaming platforms to incorporate augmented reality features that enable users to discover and engage with new music visually.
2. Event Technology - Integrating augmented reality into event technology to create immersive virtual concert experiences for fans.
3. Printing and Production - Opportunity for printing and production companies to provide specialized printed stages for AR music performances.
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