IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
Laura McQuarrie — June 25, 2018 — Life-Stages
References: ikea & thecurrentdaily
Time and time again, parents find themselves discovering that kids love putting their imagination to work when it comes to playing with something as simple as a cardboard box—and the new IKEA Toybox app recognizes this.
The new app from IKEA is yet another one that uses augmented reality, but this time the application puts a focus on repurposing the furniture company's cardboard boxes. With augmented reality, the app is able to determine the amount of material available and some of the possibilities for creative play. With the app, kids and parents are easily able to see how lifeless sheets of cardboard can be transformed into everything from play-inspiring castles and sharks to butterfly wings.
IKEA Toybox was recently announced at the Cannes Lions International Festival of Creativity, setting a precedent for other brands to follow when it comes to thoughtful packaging reuse.
The new app from IKEA is yet another one that uses augmented reality, but this time the application puts a focus on repurposing the furniture company's cardboard boxes. With augmented reality, the app is able to determine the amount of material available and some of the possibilities for creative play. With the app, kids and parents are easily able to see how lifeless sheets of cardboard can be transformed into everything from play-inspiring castles and sharks to butterfly wings.
IKEA Toybox was recently announced at the Cannes Lions International Festival of Creativity, setting a precedent for other brands to follow when it comes to thoughtful packaging reuse.
Trend Themes
1. Augmented Reality - Disruptive innovation opportunity: Develop AR apps that repurpose materials to enhance user experience.
2. Creative Play - Disruptive innovation opportunity: Create interactive platforms that encourage imaginative play using simple materials.
3. Thoughtful Packaging - Disruptive innovation opportunity: Design sustainable packaging solutions that can be repurposed for other purposes.
Industry Implications
1. Furniture - Disruptive innovation opportunity: Integrate AR technology with furniture packaging to inspire creative uses of materials.
2. Children's Toys - Disruptive innovation opportunity: Develop AR-enabled toys that encourage imaginative play and repurposing of materials.
3. App Development - Disruptive innovation opportunity: Create innovative AR apps that repurpose common materials and enhance user engagement.
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